If you have been paying attention the last few years, you’ve no doubt noticed the increased usage of “rich snippets” while browsing search results. These snippets appear for a variety of searches and use microdata to display things information such as ratings, dates and times, images, and other relevant information to help create a richer search experience for users. Back in 2011 Google, Microsoft, Yahoo, and Yandex launched Schema.org to help webmasters understand this microdata vocabulary, but for many it can still be a little confusing. If you’re a heavy WordPress user, you know whenever you need to implement new changes across a number of installations your best bet is look for a plugin to help ease the pain (especially if you’re not a developer). Luckily, the WordPress community has stepped up to the plate and provided several options for us to manage these markups! Like most WordPress plugin options, the community has built both free and paid … [Read more...] about Schema.org Rich Snippet Plugins for WordPress Users
Every website has multiple opportunities to make the information and content they offer easier for users to read and search engines to index. One of the most effective methods is effectively using Schema to mark up their pages. This can increase click-through rates, improve local search success, and make your website more trusted—-maximizing conversion potential. What is most exciting is this is just the start! The purpose of this post is to highlight some of the most effective and widely used Schema markups and empower you to generate more value from your existing content today. Understanding Schema The purpose of Schema.org is simply to provide a vocabulary that can be understood, used and shared spanning entities and applications. Think of Schema as the way in which you can leverage the value of content from your website (in the context of this post) so that search engines can understand the purpose of the content, how to crawl and index it, and most importantly, how to … [Read more...] about What Website Components Should Have Schema?
Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google what their pages were about. Less than 1 percent of websites have implemented Schema.org markup, according to recent findings by Searchmetrics. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, a study by Searchmetrics revealed. “It must be noted that this is not necessarily a causal relationship,” Searchmetrics said in its report. “It may not be the case that pages are actually preferred by Google just because they provide schema integrations, and maybe the higher rankings can be explained by the fact that webmasters who use Schema.org integrations are one step ahead of the competition due to other factors that affect their rankings in a positive way.” According to the data, Google shows results with Schema markup aka “rich … [Read more...] about Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Did you know that that more than one-third of Google’s search results include a rich snippet with information derived from Schema.org? Despite the high percentage of rich snippets found in Google search results, Searchmetrics found that only 0.3 percent of all websites are using this microdata. On top of that, pages using these tags have better organic rankings in Google. How Does Schema Improve Your Search Rankings? Matt Cutts was somewhat ambiguous about Schema’s impact on rankings in this October 12, 2012 video: Google’s official position is they don’t “use markup for ranking purposes at this time.” Still, rich snippets can make your Web pages appear more prominently in SERPs, leading to an increase in traffic. With the evolution of the semantic Web, schema would seem to be a natural addition to the search algorithm in the future, as it is designed to connect things (not strings). What Exactly Is Schema Markup? Schema, found at Schema.org, is a … [Read more...] about A Quick Start Guide to Schema – Your Competitive Edge
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it. What is Schema markup? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating a structured data markup that all search engines can understand. It takes the form of code that you can add to your webpage to define what the different elements – like dates, images, opening hours or reviews – all mean. Without structured data, a webpage is essentially all information with no … [Read more...] about The complete beginner’s guide to Schema.org markup