Yes, if someone is trying to get an answer, as a marketer you shouldn’t get in Google’s way of providing that answer. On the other hand, putting promotional messaging in your copy along with the information makes Google sound like she’s doing a radio spot for you when she reads the featured snippet. … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Scout understands many things when she takes boo home
But context is key, and not all mobile searches are local. According to one study by Google, 77 percent of mobile searches occur at home or work — so again, understanding how keywords vary by device (and how the message will, in turn, vary) is important to staying relevant. … [Read more...] about 3 Ways To Take Mobile Friendliness To The Next Level
VoiceXML, voice-powered browsing & The W3C Using your voice to navigate information has been a dream for decades, and in 1999, a group of tech companies gathered to create a way for humans to talk to computers called VoiceXML. VoiceXML is now overseen by The W3C, the world’s governing organization of standards for the World Wide Web, which is still updating the protocols, along with what it calls Speech Interface Framework that includes other standards. … [Read more...] about What marketers need to know about Google assistant and Google Home
8. There are many different specialties in SEO Search engine optimization is a broad online marketing channel that includes a handful of niche disciplines. There are SEO practitioners who specialize in technical SEO, link building, content marketing, local SEO, international SEO and more. … [Read more...] about 9 things most people don’t understand about SEO
The moment you allow the thought, “This is what I would do,” to enter your mind, objectivity is lost. The idea is to observe the different types of search behavior exhibited throughout testing and why test participants exhibited those behaviors. Were keywords used inappropriately, or not at all, and is that the source of confusion? Were navigation labels and formatting noticeable enough to clearly communicate “You are here” cues? … [Read more...] about Understanding Search Usability – Part 2