You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl will give you a complete readout of your scripts and media, your meta data, your links and their status, and a whole lot more besides. All of that information is incredibly valuable when you’re trying to fix errors and generally make your site look better to the search engines.The downside, of course, is the price. Screaming Frog has its own free version, but that version is limited in functionality. You can crawl your site for broken links and link errors, page titles and meta data, your meta robots directives, your hreflang attributes, and it can find duplicate content. It can also generate an XML sitemap for … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
Screaming frog alternatives
E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out. Knowing how to spot and fix common issues and opportunities is a good place to start. When you run an audit, what should you be looking for? How do you resolve any issues you find? Here are nine things to get right when auditing your e-commerce site for SEO. 1. Flush out Thin or Duplicate Content The more content there is to crawl, the happier Google is to point traffic your way. When similar content is placed on separate pages, the traffic is split, weakening traffic to individual pages. Too much duplicate content decreases a site’s overall SEO. Duplicate content also puts you at risk of an algorithm penalty, which are some of the hardest SEO trouble spots to fix because you won’t get notified. You’ll just see a sudden … [Read more...] about Things to Validate While Auditing E-commerce Sites
For most businesses, website redesigns are frequent and for can be a real nightmare. One of the most common issues is that a redesign may improve one aspect of the site (for instance the design might be better, the conversion might be stronger, your messaging and branding may be tighter) while weakening another (you might see a steep drop in SEO traffic). The concept of incorporating SEO into your redesign before you update your site is something SEOs and online marketers have been preaching for years, and there are a lot of great resources, including: Despite all that information and the emphasis many authors have placed on considering SEO in redesigning your site, there are still many businesses losing traffic post-redesign. In this post I want to walk through five specific mistakes I still see companies make when redesigning their Websites, as well as how to avoid them. 1. Your Dev Site is Indexed or Your Main Site Isn’t Don’t let this be you! This is a fairly easy one … [Read more...] about 5 SEO Mistakes You’re Making During Web Redesign
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs. When your hours of tireless fiddling, reiterating and testing pay off with an improved ranking, it can be a genuinely exhilarating feeling. Especially when it results in direct traffic or revenue growth. However, that doesn’t stop the work from being tireless, thankless or, at times, a bit boring. Everyone needs a helping hand, and as an SEO you luckily have a wealth of tools at your disposal to help with your day-to-day maintenance and to speed up the research that goes towards keeping your site healthy. To help you further – and to save you some money – here’s a list of the very best free SEO tools available, which has been compiled from recommendations given to us from our audience of SEO experts on Twitter, as well as priceless individual contributions from SEO … [Read more...] about 26 best expert-recommended free SEO tools
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google's webmaster trends analyst Gary Illyes wasn't too happy with the technique that was being utilized by the script, so I cannot endorse this method: Shortly after, Sean Malseed and his team at Greenlane SEO built a similar tool based in Google Sheets (among other awesome tools like InfiniteSuggest), and Googler John Mueller expressed reservations: @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 How could I learn which pages weren't indexed by Google, and do it in a way that didn't break Google's rules? Google doesn't indicate whether a page has been indexed in Google Search Console, won't let us scrape search results to get the answer and isn't keen on indirectly getting the answer from an undocumented API. (That … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up