Character is something you can never trade nor largely develop. It is something that has been mostly intact within a person since the day they became conscious of their personality and environment. It’s heavily difficult to affect character in terms of work ethics, camaraderie, integrity, and overall values. I place a heavy weight on a person’s character. Someone who I think does not have the right character for the job will not make it to the team. That person may well just affect the team chemistry negatively. Commitmentdeals with a person’s drive and loyalty to the company. How far do you think this person will run for you when push comes to shove? How long will he or she stay and help build your company’s dream and vision? Yes, long-term commitment is rewarded but it is first sought in the hiring process. I continually ask applicants “How do you see yourself with SEO Hacker five years from now?” I’ll have a good idea of their level of … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
People are imperfect creatures so it’s obvious that we sometimes make mistakes but that’s not necessarily a good thing in SEO. The thing about content is that they have to be well-written. Articles should also go through an extensive editing period where any grammatical errors or what have you are eliminated and the article is basically optimized to be the best that it can be. … [Read more...] about WordPress Adds More Advanced SEO Tools to its Repertoire
How could I learn which pages weren't indexed by Google, and do it in a way that didn't break Google's rules? Google doesn't indicate whether a page has been indexed in Google Search Console, won't let us scrape search results to get the answer and isn't keen on indirectly getting the answer from an undocumented API. (That was Sean Malseed's clever solution and scraping workaround.) Let's explore some solutions. … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up
Clearly, marketers value the marketing cloud, but getting it up and running isn’t always a smooth process. Before investing, businesses must first decide whether to use one vendor for an ‘integrated’ suite of marketing tools, or to rely on several different ones. Both have their pros and cons: integrated services offer more functionality and convenience, but tend to come with a higher cost. On the other hand, a ‘modular’ approach – where a business uses only the services they need, but provided by a variety of vendors – is often complex and difficult to manage. … [Read more...] about Has the marketing cloud lived up to the hype?
This is my third year in a row speaking at this two-day event. Hosted by the DFWSEM community, it has become one of my favorite shows to network and learn at. Below are the sessions I recommend you attend. You can also use the coupon code “speakersguest” to save $50 on any ticket. … [Read more...] about Pubcon and State of Search: 2 Shows and 24 Must See Sessions