Google once again is everywhere in the news.Google Analytics:Google Analytics used to be a program called Urchin. Urchin used to be software. Google bought Urchin and made it an online application. Now Google is bringing back the software version. It's in beta and you can get a 90 day trial of the software. If you are a raw logs person, this is certainly a program to consider.Google Analytics is rolling out new features including improved site search reporting of on-site search. This can be really valuable to know what phrases are search for on your site.Web 2.0 tracking... do have lots of Ajax on your site? Now Google Analytics can tell you what's happening with that.Tagless outbound link tracking. Now easy as can be.Google Reader:Do you use RSS feeds? Google Reader is a fancy feed reader and it's Sage's favorite. On the left hand side there is an option called add subscriptions. Click it! Go on, click it! Type in … [Read more...] about Sage Lewis’ Search News Video
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For its part, Google has explained that it is not simply flagging video on web pages for enhancement. It stresses that it is searching against an entirely different video database to decide of the results there are of greater relevance than a web page listing. If so, the web page listing gets yanked. That is more sophisticated — yet the end results might not be that different than just inserting thumbnails for web pages that you can tell also have video. … [Read more...] about Video Hits Google Universal Search & Google Video Now Live With Meta Search?
Recent updates to Search Console Changes in the webmaster office-hours setup Advances for rel=nofollow & related attributes Changes in review rich results New meta-tags & attributes for your pages' search previews Some recent Webmaster ConferencesHere is the video: … [Read more...] about Google’s John Mueller Google Search News Videos
News and or a Blog post with promoted Image and Video are an awesome way to leverage entry and /or raising your ranking in a query space. Adding Video and Images to a press release and/or blog post add value to the textual content and provide other or alternate traffic through content channels like Pinterest and YouTube. The next key is promoting the content through your Social media channels to create the buzz/signals to verify the content adds value and is worthy of entry into the results as a freshness element. How long you stay above the fold will be largely dependent on maintaining the rank with links and engagement. … [Read more...] about Content Strategies For Universal Search –
Further Results from Universal Search 2015 Maps are delivered for more and more keywords The share of images remains almost constant Thanks to the growing distribution of the knowledge graph, images often leave their position between the organic results and move to the top of the knowledge graph News integrations hardly develop; the diversity of the delivering providers slightly decreased Infographic Universal Search 2015 Each year, we offer an infographic on the main factors of Universal Search. Get the complete graphic by clicking on the snippet: … [Read more...] about Universal Search 2015: Google on the rise