Google once again is everywhere in the news.Google Analytics:Google Analytics used to be a program called Urchin. Urchin used to be software. Google bought Urchin and made it an online application. Now Google is bringing back the software version. It's in beta and you can get a 90 day trial of the software. If you are a raw logs person, this is certainly a program to consider.Google Analytics is rolling out new features including improved site search reporting of on-site search. This can be really valuable to know what phrases are search for on your site.Web 2.0 tracking... do have lots of Ajax on your site? Now Google Analytics can tell you what's happening with that.Tagless outbound link tracking. Now easy as can be.Google Reader:Do you use RSS feeds? Google Reader is a fancy feed reader and it's Sage's favorite. On the left hand side there is an option called add subscriptions. Click it! Go on, click it! Type in … [Read more...] about Sage Lewis’ Search News Video
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Since the announcement of Google Universal Search, I have been waiting eagerly to see videos show up within Google’s search results. Last night, it finally started. For me, it was for a search on star wars kid (here’s more about him). You can see the embedded video showing up in the middle of search results in the screenshot below: … [Read more...] about Video Hits Google Universal Search & Google Video Now Live With Meta Search?
Recent updates to Search Console Changes in the webmaster office-hours setup Advances for rel=nofollow & related attributes Changes in review rich results New meta-tags & attributes for your pages' search previews Some recent Webmaster ConferencesHere is the video: … [Read more...] about Google’s John Mueller Google Search News Videos
Terry Van Horne has been developing and marketing websites since the early 90's in various marketing and development positions including working as internet marketing manager for one of Canada's largest real estate developers; SEO for an award winning real estate search engine and marketing manager for ecommerce stores in the apparel and musical instruments. In 2007 he developed a YouTube Marketing Strategy and to date those 300+ videos have received over I8,000,000+ downloads . He is currently a partner with David Harry in Reliable SEO, a Search and Social Media Marketing Agency, and the award winning SEO Training Dojo, a learning community as well as three other marketing and industry news sites. Terry is Director Of SEO Dojo Radio and co-hosts 2 hour long podcasts "Search Geeks Speak," an hour with luminaries and up and comers in Search Engine Marketing as well as "The Regulators," an hour of Industry News. Terry founded SeoPros.org, the first consumer advocacy organization for … [Read more...] about Content Strategies For Universal Search –
Difference Google Shopping (PLA) vs. AdWords: In this year’s Universal Search study, Google Shopping can be considered the clear winner. Based on the absolute figure of integrations, the PLAs increased by 118 percent. Furthermore, the share of keywords with at least one PLA integration has more than doubled and rose from seven percent at the start of 2014 to almost 16 percent in December. … [Read more...] about Universal Search 2015: Google on the rise