Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings. Recently, Google decided that paid search ads will … [Read more...] about The real impact of Google’s new paid search ad layout on organic search
In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics solutions and measurement, discussed a wide range of topics affecting search marketers and made several … [Read more...] about Google announces slew of search ads and Analytics updates at SMX East
It’s well known that Google’s Dynamic Search Ads (DSA) have the potential to feature longer headlines in text ad copy, as these headlines are pulled from the advertiser’s web page and aren’t limited by the hard caps placed on text ads created by paid … [Read more...] about Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
Bing’s dynamic search ads can give you a lot of freedom to improve, customize, and enhance your text ads. Yahoo and Bing partnered relatively recently, and as a consequence, Bing has gained importance in recent years in terms of its capabilities as a search engine. As of … [Read more...] about Bing’s Dynamic Search Ads: Better Features than Google?
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic … [Read more...] about How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Google announced a slate of major updates and new products for AdWords advertisers in its Google Performance Summit today. Their largest advertisers and partners had a sneak peek at the announcement yesterday, and I’m excited to bring you the details on what’s new! … [Read more...] about Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Remarketing lists for search ads (RLSAs) allow Google AdWords users to customize search network campaigns to target users who have completed a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, … [Read more...] about 5 Remarketing Lists to Boost Search Ad Performance
I’m about as white hat as they come and would never advocate that you do anything shortsighted or irresponsible (as tempting as the instant payoff might be) to jeopardize your brand. But when I see a cool new ethical and totally above-board way to swing the AdWords pendulum … [Read more...] about Dynamic Search Ads: Pay for Organic Keywords
Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for … [Read more...] about Are remarketing lists for search ads (RLSA) the future of PPC?
Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to implement within their search ad text (not talking about Shopping ads or PLAs). We’ve seen the number of companies requesting and implementing … [Read more...] about Pull live inventory data from your product database and place it in your search ad copy