While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos. This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year. And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
Search engine consultants
When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should “try to avoid” link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue to crack down on spammy and manipulative links, quite a number of search marketers have begun to forgo link building altogether (often in favor of content marketing), fearing that the tactic is simply too risky. But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. It’s no surprise, then, that readers were very interested in how to build links in a safe and white-hat manner — and Neil Patel’s piece on how to do just that earned top honors within the … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. Optimizing a local business website for search engines requires some additional work that goes beyond traditional SEO, and our readers took a particular interest in tactical pieces this year, from how to do local content marketing to how to structure local landing pages. Matthew Barby’s comprehensive guide to local SEO was by far the most widely read local search column on Search Engine Land in 2015, serving as both an excellent starting point for newbies and a handy refresher for veterans in the space. Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on that below), let me begin by talking about what hasn’t changed. You’ll continue to get the trusted, expert content that you’ve come to expect from us, ranging from breaking news to in-depth features, how-to articles, strategic advice, interviews with industry decision-makers and much more. Our mission remains the same as it’s always been: to help digital marketers succeed. That was our guide as we worked through the relaunch process. We hope you’ll find the website(s) easier to read, easier to discover new content, easier to share our content with others and easier to connect with us via email and social media. Our mission: to help digital marketers succeed. With … [Read more...] about Introducing The New Search Engine Land!
<a href="http://searchengineland.com/author/amy-gesenhues">Amy Gesenhues is our new, full-time General Assignment Correspondent. She'll be covering a variety of search- and marketing-related stories for us on both Search Engine Land and Marketing Land. Amy has more than 10 years of marketing management experience, and was an award-winning syndicated newspaper columnist before joining our team. She's also written for sites such as Marketing Profs and Software CEO. Amy's first day with us was Monday, so you'll be seeing her byline regularly going forward. (You may have seen her first article already: Google Maps Takes Users To The Highest Mountain Peaks In The World.) Among other things, Jessica's been a web designer, copywriter, editor and SEO consultant during her online marketing career. Most recently, Jessica has been working with Advance Digital where she provides SEO and social media consulting for 12 major regional news websites and helps train journalists in digital … [Read more...] about Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land