At a recent international search marketing conference in London the most frequent question asked by the audience was “How do I get my content found and indexed by global and local search engines?” During the breaks I talked to a few people who indicated little or none of their local market content was being indexed by the major engines. Close examination of these sites revealed that they were all using some form of language detection. In two cases they were doing language detection because they saw Google doing it and assumed that this was the best approach. However, if you are like me and travel a lot to other countries, you know that assumption can lead to a big problem: Just because I am physically located in a particular country doesn’t necessarily mean that its native language is the content I wish to see. There are other factors that come into play, such as my browser default language, the language I use for queries and so on. Lets take a deeper look at dynamic … [Read more...] about Are Your Language Detection Methods Blocking Search Engine Crawlers?
Search engine crawler test
Search engines and directories are seeking "quality" pages to present to their users. By consistently using a few simple design techniques, you can reward them by having a site that's easy to scan and effortless to purchase from. If you take the time to implement the simple navigation and coding tips below, you will present your visitors with a user interface that is immediately understandable and navigable. Navigation for Usability and SEO Never design a user right out of your Web site; do everything to keep them there, browsing around. If you follow this rule of thumb, search engine crawlers will also "run around" the Web site looking for pages to add to their database. 1. Be consistent and consolidate wherever possible. "Help," "FAQ," "Information" and "Instructions" can be all put into one page or one "hub" that is devoted entirely to assisting your user. Break the info up inside the hub if necessary, instead of having four pages that mean basically the same thing. In … [Read more...] about How To Impress Search Engines and Users – Focus: Web Site Navigation
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
In April of 2007, Rand Fishkin of SEOMoz.org published the results of a survey of top SEOs regarding what they believed were the top search engine ranking factors. It was pretty interesting stuff, but something happened recently that reminded me that all of these top SEOs totally missed the boat – none of them mentioned the most important search engine ranking factor of them all – QA. QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. Here’s a perfect example: I noticed one of my clients’ Google traffic take … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
An Interview with Jill Whalen Prior to working on the web, what did you do for a living? Before I had my first child, I was a department coordinator at Prime Computer. Mostly I did Word Processing and that sort of thing. I stopped working outside the home in 1987, right before my oldest daughter, Corie, was born. From 1987 to about 1994, I was your basic mom-at-home, which is what I always wanted to be when I "grew up!" When did you first begin working out of your home and what did you do? During some of the years when I was *just* a mom-at-home, I babysat a few neighborhood kids during the day in order to make a few extra bucks. So that would be my first experience with working at home. I also tried selling Discovery Toys for a few months, but that really wasn't for me as I'm not a very good salesperson. Getting the toys for my kids was fun, but I never made any money at it. I have to say that I never really set out to make any real money at home. My husband and I waited to have … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert