About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it. This is the last week to enter the Search Engine Land Awards, where we will recognize the best in search marketing over the past year. Search marketing is the marketing activity that, more than any other, delivers that oft-sought “right message at the right time.” The marketing activity that funds Google’s auto-driving cars and other “moonshots.” The workhorse that makes so many businesses viable in the internet age. So are you tired of Hollywood portraying SEO as a bunch of spammers? Are you tired of people assuming that’s what SEO is because of spam they see, which they take as representative of SEO? Are you tired of fighting to win a paid search budget, then having to keep … [Read more...] about Why You Should Enter The Search Engine Land Awards!
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Our judging panel had the difficult task of narrowing the field. Choosing a winner from each of the following finalists will be even more difficult, as all have demonstrated significant results in the search marketing campaigns submitted. We would like to take a moment to congratulate all of the finalists and to thank all of the remaining candidates for their thoughtful submissions, which will benefit the total charitable contribution. On September 30, 2015, the winners will be announced during a special ceremony at our annual SMX After Dark evening event in New York City. We look forward to honoring all of the entrants and Celebrating the Power of Search with the entire search marketing industry. (Tickets are available now. See more information below.) Best Overall Search Marketing Initiative (SEO & SEM) DigitasLBi, for Goodyear DAGMAR Marketing, for Contractor Referral Network Nebo Agency, for Belgard Hardscapes Best Overall SEM Initiative (Small Business) Wordstream, for … [Read more...] about The Finalists For The 2015 Search Engine Land Awards Are…
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. Optimizing a local business website for search engines requires some additional work that goes beyond traditional SEO, and our readers took a particular interest in tactical pieces this year, from how to do local content marketing to how to structure local landing pages. Matthew Barby’s comprehensive guide to local SEO was by far the most widely read local search column on Search Engine Land in 2015, serving as both an excellent starting point for newbies and a handy refresher for veterans in the space. Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should “try to avoid” link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue to crack down on spammy and manipulative links, quite a number of search marketers have begun to forgo link building altogether (often in favor of content marketing), fearing that the tactic is simply too risky. But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. It’s no surprise, then, that readers were very interested in how to build links in a safe and white-hat manner — and Neil Patel’s piece on how to do just that earned top honors within the … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos. This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year. And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
We are thrilled to announce the official opening of the 2nd annual Search Engine Land Awards (aka “The Landy Awards”) with today’s call for entries. For 2016, there are 20 awards categories designated to honor best-in-class search marketing campaigns, individuals, in-house marketers and agency teams. What’s new for the 2016 Search Engine Land Awards? Due to the overwhelming response in 2015, we have added a number of additional categories to ensure entrants have the best chance of being recognized as a finalist (and ultimately, winner) for their impressive efforts in search marketing. Namely, the Enterprise SEM category received so many phenomenal entries that this year, we will be selecting an overall winner, along with additional recognition for B2B- and B2C-focused entries, respectively. In addition, the Retail, Mobile and Local categories now have distinctions between SEO and SEM efforts, rather than being combined and evaluated together. The biggest … [Read more...] about the 2016 Search Engine Land Awards
Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards,” we’ve added more categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we were planning to add two new categories for In-House SEO and SEM Team of the Year in the 2016 Landy Awards lineup, Jessica Bowman, search industry veteran and expert corporate SEO trainer, jumped at the chance to participate as a judge. Bowman regularly runs in-depth workshops for enterprise search marketing professionals in conjunction with our SMX conference series, with upcoming In-House Exchange events in Seattle and New York City. While the focus of Jessica’s work is on helping in-house teams succeed, she sees the Search Engine Land awards as a valuable program for independent consultants and digital marketing agencies serving clients from large to small. Bowman says internal teams at … [Read more...] about Why should you enter the 2016 Search Engine Land Awards?
With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program. The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference. We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass. … [Read more...] about The 2016 Search Engine Land Awards finalists are…
Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible about how these changes would impact their campaigns, as two of our top 10 columns were focused on this topic. The local search community also dealt with some major changes, as the Possum update caused a huge shake-up within local search results. Local search expert Joy Hawkins wrote the definitive article on this unannounced Google update, which impacted up to 64 percent of local SERPs. Her excellent coverage of this development earned her the top spot in 2016. After the emotional roller … [Read more...] about Search Engine Land’s top 10 columns of 2016
We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities - 20 stories in total - only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet of 2016. Scroll down and have a watch. You'll see why.) From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) Search Engine Land's Most Social Tweets Of 2016 1. Google officially throttling Keyword Planner data … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google