About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it. … [Read more...] about Why You Should Enter The Search Engine Land Awards!
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Our judging panel had the difficult task of narrowing the field. Choosing a winner from each of the following finalists will be even more difficult, as all have demonstrated significant results in the search marketing campaigns submitted. We would like to take a moment to … [Read more...] about The Finalists For The 2015 Search Engine Land Awards Are…
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should “try to avoid” link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue to crack down … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
We are thrilled to announce the official opening of the 2nd annual Search Engine Land Awards (aka “The Landy Awards”) with today’s call for entries. For 2016, there are 20 awards categories designated to honor best-in-class search marketing campaigns, … [Read more...] about the 2016 Search Engine Land Awards
Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards,” we’ve added more categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon … [Read more...] about Why should you enter the 2016 Search Engine Land Awards?
With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also … [Read more...] about The 2016 Search Engine Land Awards finalists are…
Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year … [Read more...] about Search Engine Land’s top 10 columns of 2016
We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities - 20 stories … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google