After deciding on key terms, the next step is to incorporate your keywords into your advert text and be as specific as possible. Omitting important keywords from the advert wording means you're missing out on easy brownie points. If you sell leather sofas and leather sofa is one of your keywords, use the same phrasing in your advert text. Try a number of different adverts, with different keywords until you're confident you've found the winning formula. … [Read more...] about Tips from the Top: Search Engine Marketing On A Small Budget
Search engine marketer
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
Hallie Janssen (Anvil Media): An excellent way for a newbie to learn search engine marketing is to attend a conference. Beyond the main benefit of gaining additional knowledge of SEM, other paybacks include networking with industry peers and engine, software and service representatives; business and lead development; and bolstering knowledge of peripheral SEM topics such as web design, social media, and affiliate marketing. There are all types of conferences and surely one that will meet your interest and budget. The two biggest SEM-focused conferences are Search Engine Strategies (SES) and Search Marketing Expo (SMX). These two conference marketers also have smaller niche events that might speak more to the niche you might be going after: SES Travel, SES Latino, and SMX Local are just a few. SES also has a newer conference that is just for training, aptly named SES Training. Other bigger SEM conferences are WebmasterWorld´s Pubcon and Search Insider Summit. Outside of the SEM … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
There's no doubt there are other things that can cause problems with the spiders, but these are some of the quickest and easiest to check for. The good news is they all have remedies. The first step is finding out you have a problem. If you do, it's time to contact someone you trust so they can take a look at your site and help you figure out what the problem is. … [Read more...] about Search Engine Marketing Bootcamp: Make Sure the Search Engines Can Read Your Site
You may not be able to compete with every site on every level, but you can compete on delivering customer satisfaction. Build your Destination Website and the rankings will follow. It's not about just achieving top search engine placement, it's about deserving it. … [Read more...] about Why Destination Search Engine Marketing Is So Essential