Crawling Vs. Indexing What does it mean when we say Google has “indexed” a site? For SEOs, we use that colloquially, to mean that we see the site in a [site:www.site.com] search on Google. This shows the pages in Google’s database that have been added to the database — but technically, they are not necessarily crawled, which is why you can see this from time to time: … [Read more...] about How Search Engines Work — Really!
Search engine not working
And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing. Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015