Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Search engine optimization company
The real goal of this article, however, is to assume that a business has decided to embark on a search engine optimization campaign, and that it is also committed to using a proven expert in search engine optimization. The choice then is simple - does the business hire an experienced resource to work in-house or should it instead go with an outsourced search engine optimization company? … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
A SEO company will submit your site wisely. They will run ranking reports that will show you exactly where you are positioned in various engines and if you are poorly positioned or not positioned at all, will make necessary adjustments and then resubmit. A good SEO company will not just blindly resubmit. For instance if you have good positioning in a search engine for a particular keyword, then it is best to not resubmit and leave things as is (if it ain't broke - don't fix it). A good SEO company will submit to the top sites manually and not rely on automated programs or software as many of the top search engines do not like automated submission. … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
For many years, a common search engine optimization company strategy was to set up numerous new websites all for one company, each geared toward targeting a different search term. This was largely due to the fact that search engines used to place a much higher importance on the home page of a website, rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new website that targets a certain term, a website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to "game the system". … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
For example, do you provide customized solutions in an otherwise highly-commoditized industry? Modifiers like "specialty" and "customized" added to your keyphrases will help you to obtain the types of visitors most likely to be looking for exactly what you offer. This is only one example - a typical marketing plan will detail several points that effectively differentiate the company from its competition, and a good search engine optimization firm will take the time to understand what these are. By knowing and understanding these points of differentiation, an optimization company will be able to get the most out of your campaign. … [Read more...] about Does Your Search Engine Optimization Company Understand Your Marketing Strategy?