It is important to get your search engine optimization company involved as early as possible before you build your new website. Not only are there many technical issues that you should be aware of before you begin design (such as linking architecture, types of text to use, and balancing your SEO efforts with your brand), but there are also strategies that can be set in motion at the outset that will counteract some of the stumbling blocks listed above. If you involve your search engine optimization company after you have built your new website, much of the work you have done will likely need to be redone with a long term strategy in mind. … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
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Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Inktomi, Teoma, FAST, Lycos and more - all feature some level of paid inclusion. The best advice I would offer based on personal and professional experiences - is to withhold spending on any of these services. … [Read more...] about Search Engine Optimization Techniques: Playing Conservatively
There's a whole lot more I could say on this subject, and I may do so … [Read more...] about Black Hat/White Hat Search Engine Optimization
If you do all of that, you really should not see a change in rankings or indexation by the search engines. But like with any major design revamp, you need to make sure you test, test and test to make sure you didn't forget anything. And after you launch, watch those 404s, errors and analytics for things you may have missed - because if catch them fast and fix them fast, all should be good with your rankings. … [Read more...] about Can Going Responsive Hurt Your Search Engine Ranking?