Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site owners, but also touches on search engine optimization. Google has provided SEO advice for a while, both in their help center and in their Search Engine Optimization Starter Guide, so check those out if you’re interested in hearing the official search engine stance on SEO. Google’s document is much more instructive, providing their top guidelines for creating websites that can be … [Read more...] about Microsoft’s Search Engine Optimization Advice for Bing
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Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
Why? Because according to The Verge, DuckDuckGo is “designed to be a less creepy and less invasive alternative to Google.” (It doesn’t track user behavior.) What’s more, DuckDuckGo is a part of iOS 8’s browser options, meaning that legions of iPhone users will be using it as their default search method. DuckDuckGo’s upward trajectory doesn’t seem to be slowing down. With every privacy threat, more conscientious web users are flocking to DuckDuckGo. As of January 2015, DuckDuckGo’s daily queries have reached stratospheric proportions as startup search engines go. DuckDuckGo isn’t Google… yet. Still, it’s worth giving your site a little optimization love to get it in DuckDuckGo’s good graces. Here are four pieces of advice to help get your site ranking in DuckDuckGo. 1. It’s Still All About Users Let’s dial back on the whole “SEO” issue for just a moment and think about what really matters … [Read more...] about 4 Search Engine Optimization Techniques for DuckDuckGo
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. VIDEO: SEO Explained New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics: Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out. More SEO Advice For Beginners Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide … [Read more...] about What Is SEO / Search Engine Optimization?
Usability Strategy and Search Engine Optimization Usability is already a critical component of successful online ventures but with the advent of Google Analytics and the implementation of the Jagger algo update, user-activities and behaviours are going to play an influencing role in search engine rankings. How people act when they visit a website or document is being measured and accounted for, even for sites without Google Analytics tracking codes in the [head] section of the document source-code. Google is concerned with how people find information and what they do when they access a document found in the Google index. Which document in a site they tend to land on, how long users spend on that document and how much, if any, time does a user spend exploring information in a domain, are all pertinent to how Google perceives the relevance of documents listed in the index. As long-term online marketers know, this is where usability comes into the picture. Usability, as defined by Kim … [Read more...] about Usability Strategy and Search Engine Optimization