In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization internet marketing
Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
instead. You can learn more about them on their "about us" page. In a nutshell, ODP/DMOZ is an Internet … [Read more...] about Search Engine Optimization Glossary
If your company owns a website you will be pleased to know that, according to ComScore Networks, US online sales in 2002 leaped to a staggering $74 billion. There were more than 109 million people in the US surfing the Internet on a regular basis. And with an estimated 700 million people worldwide going online in 2003, Internet sales are set to soar to record numbers. These are all encouraging statistics for anyone looking to leverage online revenues in 2003. One fact you may not have considered is exactly how did those millions of Internet users locate businesses in order to spend their precious dollars. The answer is simple; they used one of the many search engines. … [Read more...] about Getting Back to Search Engine Optimization Basics (again)
These represent only a few examples of how a good search engine optimization firm will want to fully understand your marketing strategy throughout the lifetime of your search engine optimization campaign. While it is true that no single company ever understands your business as well as your company does, it's also true that a search engine optimization company with a stellar track record will understand search engine optimization better than your company will. The marriage of knowledge between the two entities can be the single largest determinant in the level of success (or failure) of your campaign. If you suspect that your search engine optimization company is taking a cookie-cutter approach to your campaign and is not taking the time to fully understand your marketing strategy, it may be advisable to look elsewhere. … [Read more...] about Does Your Search Engine Optimization Company Understand Your Marketing Strategy?