In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization internet marketing
If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
instead. You can learn more about them on their "about us" page. In a nutshell, ODP/DMOZ is an Internet … [Read more...] about Search Engine Optimization Glossary
In addition, I will be happy to answer your SEO related questions, which you can submit directly to me at [email protected] If you have a problem with your website or simply want clarification on a SEO technique you have heard about, be sure to email me. Each month, I will answer a selection of the best questions and publish the answers. … [Read more...] about Getting Back to Search Engine Optimization Basics (again)
Most companies have certain products or services that are more profitable than others that they offer. Some companies may also have some new products or services that they are aggressively targeting. Without the knowledge of these facts, your search engine optimization company is likely to target all areas of your business equally. Clearly, this would not serve your company well if your marketing strategy was calling for phase-outs of certain product or service lines, a focus on higher margin business, or aggressive promotion of new offerings. Allocation of targeted keyphrases must be in line with your marketing strategy in order for you to get the most out of the campaign, and a quality search engine optimization company will pursue the data that it needs to make a proper allocation. … [Read more...] about Does Your Search Engine Optimization Company Understand Your Marketing Strategy?