Can you imagine trying to sort through billions of web pages without a search engine? Inconceivable! They make it easy and fast to find information. Now how about finding one of the six billion people on the planet. Where’s the Google of people search? As it turns out, an entire industry of people search engines is ramping up. In this series, I’ll be looking at the people search engines: existing ones that are revitalizing, brand new ones that have emerged and yes, whether or not Facebook will be the one to consume them all. People search certainly isn’t new. As Michael Tanne, CEO of Wink, points out, in the days before mainstream transportation everyone knew everything about everyone else in a village. And if you didn’t know someone, all you had to do was ask around: low-tech but very effective people search. But the world got bigger and eventually came tools like white pages and public records. With the internet, this data was ported online and made more … [Read more...] about Surveying The People Search Landscape
Search engine optimization miami
Web 2.0 sites have caught on because they offer slick user interfaces, with cool AJAX effects and lots of user-friendly controls and really useful mashups of content. But many Web 2.0 developers are apparently clueless when it comes to search engine optimization—often to the point where they’re actively harming their presence in search engines. For example: I really love Schmap—a little company that makes robust local guides, mashing up interactive maps with articles, events, pictures and local listings for restaurants, hotels, museums, clubs, etc., and enabling some sharing utilities though their Schmapplets. They’re cool not least because of their strong integration with Flickr. But, the disappointing thing for me is that they have not built themselves to be optimized for search. For a small, up-and-coming local guide site that’s courting as much coolness as they can, this is a serious oversight. Schmap appears to have tried to form their hyperlinks in … [Read more...] about Why Many Web 2.0 Developers Are Search Morons
Many businesses seek to target local searchers for their products and services, and careful review of a site’s analytics is one of the key weapons in a local business’s competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results. I recently had the pleasure of speaking at the SMX Search Analytics conference, and one of the topics I spoke upon was how to use Google Analytics in optimizing local sites. Some of the examples in this article come from that presentation, and I’m adding a few other details to the mix. First, to set the stage, many businesses have a moderately good idea as to the sort of keyword phrases for which they would like to rank. A “family law” attorney in Miami, might believe they should appear high in the results for all “family law” queries, but if they ranked at the top of all searches for that phrase tons of people elsewhere … [Read more...] about Using Analytics for Local Search Optimization
If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been developing ways to comprehensively identify micro-moment opportunities for clients while mapping and optimizing to the consumer’s conversion path. The following is a high-level look at our approach and a few of the resources we use. 1. Identifying micro-moments: The consumer journey Before you can identify micro-moment opportunities, you must understand the structure or user path and adapt it to your particular business or vertical. For instance, we categorize micro-moments for hospitality … [Read more...] about Understanding and optimizing for consumer intent
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!