Some of the best sessions really delved into the issue of content and how to create it or translate it from another language to Spanish or Portuguese. It may sound cliché but, a lot gets “lost in translation” when you are trying to utilize content from another language into Spanish. From synonyms to slang, from jokes to stories and more, all have issues with cultural, dialect and country-to-country translations. Then, add on top of that, trying to figure out how to tell the search engine your site is a site from Columbia, Peru or Mexico – there’s a lot webmasters and business people need to take into account. … [Read more...] about SES Latino 2007 in Miami Wrap Up
Search engine optimization miami
Since most top analytics systems can inform you how many referrals come from each search engine, it somewhat reduces the demand for those engines to inform businesses how much traffic they pass via the organic keyword search and local search listings. However, external analytics cannot tell you what the percentage of total searches is for your desired keywords for which you’re receiving clickthroughs (i.e. “clickthrough rate”). You’d need to know the total number of searches going on by each phrase in addition to how many referral visits you’re getting to achieve this, and you only know the total referrals portion of it. In the case of Google, it also doesn’t allow you to know how many of the referrals are coming as a result of your listing appearing in the local one-box versus in the regular keyword results listings. … [Read more...] about Using Analytics for Local Search Optimization
I hope Schmap will do this! They’re a fine service, and I’m delighted each time one of their editors contacts me, requesting that I allow them to include my pix in their local guides. If Schmap contacts you about including some of your Flickr pix in their guides, I advise that you let them do it. They link the pix back to your Flickr page for the picture, and they give you a credit attribution. This can help build traffic to your Flickr photo pages, and when Schmap eventually fixes their SEO blunders, you’ll likely get even more value out of the exposure. … [Read more...] about Why Many Web 2.0 Developers Are Search Morons
You can also go straight to the social networking sites to search for people (even Twitter says it now does people search), but since those sites aren’t built to be search engines, it may be more difficult to find who you’re looking for, and of course, they will only return results for that single site. Facebook in particular has touted itself as a people search engine, but calling yourself such doesn’t make it so. Unlike many other social networking profiles, very little Facebook information is available to those not in the person’s network. At best, you can use a Facebook result to find friends you want to add to your network. It’s not ideal for mining data. … [Read more...] about Surveying The People Search Landscape
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. … [Read more...] about Google AMP is coming to organic search results – Update!