Miami was the place to be this past Monday and Tuesday (June 18th, 19th 2007) if you wanted to get the scoop on search marketing for the Latin American market. Nacho Hernandez, of iHispanic, headed up a great 2-day conference by Search Engine Strategies at the Inter-Continental Hotel. Conference goers from all over Latin America, the United States and Canada spent the time in sessions that covered the basics of keyword research and linking dealing with Spanish and Portuguese languages to broader site issues such as whether to create original content or just translate existing content. … [Read more...] about SES Latino 2007 in Miami Wrap Up
Search engine optimization miami
Purely from the standpoint of search engine optimization, I’m not a terribly big fan of using tracking URLs or special tracking phone numbers. I believe that there is a risk that such tactics can negatively impact potential success of optimization work. One “happy medium” solution is to set up tracking URLs and phone numbers for a briefly limited period of time, such as one to two months, and then go back to using the primary URLs and phone numbers for the long term. While this might disappoint data-junkies, it would get some actionable data while staying out of the way of long-term optimization potential. … [Read more...] about Using Analytics for Local Search Optimization
Now, at first glance, an SEO expert might question whether it’s going to be beneficial at all for Schmap to make their content indexable or not, since a lot of their content is syndicated from Wcities, and therefore duplicates text that’s also displayed on many other websites. But, I’d guess that Google might not frown too much on Schmap’s site for this, because they’re combining other useful things for users on the same page, such as maps and photos, so these pages might provide sufficient enhancement to pass Google’s quality evaluations. … [Read more...] about Why Many Web 2.0 Developers Are Search Morons
Talk to these companies, and you’ll hear terms like “semantic indexing”, “structured data”, and “social graph” tossed around. Nearly all of them attempt to provide some aggregation and organization to the plethora of social networks that exist every place you look and many employ social networking aspects of their own — from community tagging and voting to social connections and content generation. Looking at them, you might wonder if they bring order to the chaos or contribute to it. But they’ll tell you there’s a method to the madness, and their hope is to help you sort through the web and find everything you might want to know about any person out there. … [Read more...] about Surveying The People Search Landscape
To date there are more than 150 million AMP docs in Google’s index, with more than 4 million new ones being added every week. You still have time to implement AMP if you haven’t already, but you’d better get your lightning fast skates on! … [Read more...] about Google AMP is coming to organic search results – Update!