An Interview with Jill Whalen Prior to working on the web, what did you do for a living? Before I had my first child, I was a department coordinator at Prime Computer. Mostly I did Word Processing and that sort of thing. I stopped working outside the home in 1987, right before my oldest daughter, Corie, was born. From 1987 to about 1994, I was your basic mom-at-home, which is what I always wanted to be when I "grew up!" When did you first begin working out of your home and what did you do? During some of the years when I was *just* a mom-at-home, I babysat a few neighborhood kids during the day in order to make a few extra bucks. So that would be my first experience with working at home. I also tried selling Discovery Toys for a few months, but that really wasn't for me as I'm not a very good salesperson. Getting the toys for my kids was fun, but I never made any money at it. I have to say that I never really set out to make any real money at home. My husband and I waited to have … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
Search engine optimization services cost
This is the latest article in the "Back to Basics" series. Previous articles include the importance of search engine marketing (SEM), effective keyword research, title tag formats and Meta tag use. In this topic we take a look at how to submit to the search engines. Do you remember when a website needed to be submitted every day in order to get listed on the search engines? Or the time when we all needed to submit our sites to over 50,000 search engines in order to achieve traffic? Well, actually we never needed to do any of the above, but in a rush to achieve top search engine positioning, many businesses were convinced that submitting often and to thousands of search engines would bring that pot of search engine gold they so desperately wanted. Fast-forward to today and the concepts behind submitting your website have dramatically changed. While many people believed that the submission process played a large part in the search engine ranking achieved, most businesses now realize … [Read more...] about Search Engine Optimization Basics Part 4 – Submissions
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set. This was a bit of a surprise even to me. It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search. Search engine optimization: 125 million monthly searches. SEO: 30 million monthly searches. The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories. For example, there is no traffic for the advertising, business and search engines categories. So, what do these differences mean? I’ll start by comparing the search traffic head-to-head. For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost … [Read more...] about SEO vs. Search Engine Optimization Queries
PageRank sculpting, siloing, link-juice flowage, SEO architecture — these are keyword phrases that often make my skin crawl. The reason? I commonly hear these words come from search engine optimization (SEO) professionals in reference to a website’s information architecture (IA). Yet, when I am among my information architecture colleagues? I rarely hear these words, if at all. What happens when I explain to my information architecture colleagues how PageRank sculpting is supposed to work? They look at me as if I have lost my mind, because no professional information architect, that I know of, determines a website’s information architecture and corresponding navigation schemes based on a math equation from Google. Where is the disconnect? Is the problem that information architects do not understand search engine optimization…or is the problem that SEO professionals do not understand information architecture? Or are both parties equally ignorant? Should there be … [Read more...] about Search Engine Optimization (SEO) Myths About Information Architecture
Search Engine Land’s SMX East search engine marketing conference is headed back to New York City from Sept. 13-15. We’ve got a great agenda. This is my semi-traditional preview for our readers of what we’ve got planned. You should go! Here’s why. Why Everyone Should Come! SMX East is one of the two large Search Marketing Expo events that Search Engine Land’s publisher Third Door Media runs each year in the United States. SMX West, held in San Jose Feb 28-March 1, is the other. The event is entirely focused on search marketing. Search remains the biggest of the online marketing channels, and it deserves the focused deep dive that only we provide over three days. At SMX East, search isn’t shoved in among other marketing topics. It’s proudly performing center stage, all the time. The conference isn’t just for search marketers. SEOs, SEMs and those doing both will find a welcome home at the show, but anyone even remotely involved with … [Read more...] about Search Engine Land’s SMX East 2011 Comes To NYC & Why You Should Go
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to social networks like Twitter or Facebook and ask their network of friends and contacts for advice. But 9 out of 10 Web surfers will hit up a search engine like Google or Bing. Search engines are complex software tools that send out scouts called ‘robots’ into the World Wide Web to find, analyze and index webpages, blogs and other forms of content, constantly growing their database of information about the Web. Using ‘intelligent’ algorithms, they sift the content gathered (by various criteria), and organize the information in a fashion relevant and useful to searchers. Search engines then present the results in an ordered format that tries to list the most valuable material … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
“What is your SEO archiving plan?” Do you know what the typical response is? Stunned silence. Then I ask another question: “Who is in charge of archiving your blog content as well as your corporate website content?” Do you know what the typical response to that question is? Continued silence. More stunned expressions. People looking at each other to see who might have the answer to that question. You see, to too many people, SEO is all about keywords and rankings and freshness and the latest flavor-of-the-month tactic. A topic like archiving does not appear on an SEO professional’s radar until a specific situation arises, such as a site redesign or a migration to a new content management system (CMS). The Costs Of Not Having An Archiving Plan Long time Linking Strategist Eric Ward, who also publishes LinkMoses Private, shared this URL archiving horror story with me: “I worked with a client for many years, each month seeking links for the new content … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
The pressure of the SEO competition and the new rules of marketing, which turned up in the new information era, have changed the rules of electronic retailing. Companies and organisations are increasingly struggling to invent new ways in order to attract buyers through inbound marketing strategies. We are talking about content marketing that, together with the fundamental of search engine optimization, can form solid and robust online marketing campaigns. But in which extent these two disciplines are coming along with one another in the today’s marketers’ minds? For the purposes of this post I have delve into the background of content marketing, instead of the popular side of tactics and strategies that most of the blog posts are dealing with. After all, everybody today is talking about content marketing, but what is substantially content marketing? As Ralph Waldo Emerson has quoted during the 19th century: “An ounce of action is worth a ton of theory.” In this … [Read more...] about Fundamentals of Content Marketing – Search Engine Journal