For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Search engine optimization services cost
Looksmart used to ask for a simple $299 fee to have your site reviewed by editors and then listed in the directory. That is long gone, and now they use their own unique combination of paid-inclusion and editorial review. Pay the $29 to have your site reviewed and listed in the Looksmart directory. Once listed, you will pay $0.15 per click for the first 5,000 visitors that Looksmart generates to your website. After that, your click-thru rate is adjusted depending on the type of business you operate (rates range from $0.23 to $0.75 per click). The good news is that you can set your monthly budget to ensure that you do not overspend (minimum spend is $15 a month). You can submit your site via this link. (Note that these are basic instructions for getting listed in Looksmart - you can view further information on their website). … [Read more...] about Search Engine Optimization Basics Part 4 – Submissions
As SEO professionals, we understand that SEO should never be an afterthought during the site design or redesign process. SEO works the best when it is addressed during the planning stages of website development. Archiving is no different. Archiving is an important part of the SEO planning process. It shouldn’t be an afterthought. … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
SEOs that based their efforts on trying to trick the search engines, they've had to make major changes or … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. … [Read more...] about The Financial Justification for Search Engine Optimization