It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Search engine optimization services cost
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set. This was a bit of a surprise even to me. It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search. Search engine optimization: 125 million monthly searches. SEO: 30 million monthly searches. The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories. For example, there is no traffic for the advertising, business and search engines categories. So, what do these differences mean? I’ll start by comparing the search traffic head-to-head. For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost … [Read more...] about SEO vs. Search Engine Optimization Queries
PageRank sculpting, siloing, link-juice flowage, SEO architecture — these are keyword phrases that often make my skin crawl. The reason? I commonly hear these words come from search engine optimization (SEO) professionals in reference to a website’s information architecture (IA). Yet, when I am among my information architecture colleagues? I rarely hear these words, if at all. What happens when I explain to my information architecture colleagues how PageRank sculpting is supposed to work? They look at me as if I have lost my mind, because no professional information architect, that I know of, determines a website’s information architecture and corresponding navigation schemes based on a math equation from Google. Where is the disconnect? Is the problem that information architects do not understand search engine optimization…or is the problem that SEO professionals do not understand information architecture? Or are both parties equally ignorant? Should there be … [Read more...] about Search Engine Optimization (SEO) Myths About Information Architecture
“What is your SEO archiving plan?” Do you know what the typical response is? Stunned silence. Then I ask another question: “Who is in charge of archiving your blog content as well as your corporate website content?” Do you know what the typical response to that question is? Continued silence. More stunned expressions. People looking at each other to see who might have the answer to that question. You see, to too many people, SEO is all about keywords and rankings and freshness and the latest flavor-of-the-month tactic. A topic like archiving does not appear on an SEO professional’s radar until a specific situation arises, such as a site redesign or a migration to a new content management system (CMS). The Costs Of Not Having An Archiving Plan Long time Linking Strategist Eric Ward, who also publishes LinkMoses Private, shared this URL archiving horror story with me: “I worked with a client for many years, each month seeking links for the new content … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization