It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Search engine optimization services cost
This is the latest article in the "Back to Basics" series. Previous articles include the importance of search engine marketing (SEM), effective keyword research, title tag formats and Meta tag use. In this topic we take a look at how to submit to the search engines. Do you remember when a website needed to be submitted every day in order to get listed on the search engines? Or the time when we all needed to submit our sites to over 50,000 search engines in order to achieve traffic? Well, actually we never needed to do any of the above, but in a rush to achieve top search engine positioning, many businesses were convinced that submitting often and to thousands of search engines would bring that pot of search engine gold they so desperately wanted. Fast-forward to today and the concepts behind submitting your website have dramatically changed. While many people believed that the submission process played a large part in the search engine ranking achieved, most businesses now realize … [Read more...] about Search Engine Optimization Basics Part 4 – Submissions
“What is your SEO archiving plan?” Do you know what the typical response is? Stunned silence. Then I ask another question: “Who is in charge of archiving your blog content as well as your corporate website content?” Do you know what the typical response to that question is? Continued silence. More stunned expressions. People looking at each other to see who might have the answer to that question. You see, to too many people, SEO is all about keywords and rankings and freshness and the latest flavor-of-the-month tactic. A topic like archiving does not appear on an SEO professional’s radar until a specific situation arises, such as a site redesign or a migration to a new content management system (CMS). The Costs Of Not Having An Archiving Plan Long time Linking Strategist Eric Ward, who also publishes LinkMoses Private, shared this URL archiving horror story with me: “I worked with a client for many years, each month seeking links for the new content … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
An Interview with Jill Whalen Prior to working on the web, what did you do for a living? Before I had my first child, I was a department coordinator at Prime Computer. Mostly I did Word Processing and that sort of thing. I stopped working outside the home in 1987, right before my oldest daughter, Corie, was born. From 1987 to about 1994, I was your basic mom-at-home, which is what I always wanted to be when I "grew up!" When did you first begin working out of your home and what did you do? During some of the years when I was *just* a mom-at-home, I babysat a few neighborhood kids during the day in order to make a few extra bucks. So that would be my first experience with working at home. I also tried selling Discovery Toys for a few months, but that really wasn't for me as I'm not a very good salesperson. Getting the toys for my kids was fun, but I never made any money at it. I have to say that I never really set out to make any real money at home. My husband and I waited to have … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization