Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Quality Raters Review Algorithms, Not Individual Web Sites SEOs are somewhat obsessed with the Google quality raters despite Google saying repeatedly that these consultant do not have direct access to change any of the rankings for any of the sites in their index... Google: Our SEO Starter Guide From 2010 Is Still Relevant In September 2010, about seven years ago, Google released their "Search Engine Optimization Starter Guide"... Google Hints At Data Changes In New Google Search Console; More Of It As you know, the new Google Search Console beta is in the works and Google actually admitted to it the other day. Yesterday... Google Crawl Limit Per Page Now Couple Hundred … [Read more...] about Daily Search Forum Recap: August 3, 2017
Search engine optimization starter guide
Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site owners, but also touches on search engine optimization. Google has provided SEO advice for a while, both in their help center and in their Search Engine Optimization Starter Guide, so check those out if you’re interested in hearing the official search engine stance on SEO. Google’s document is much more instructive, providing their top guidelines for creating websites that can be … [Read more...] about Microsoft’s Search Engine Optimization Advice for Bing
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. VIDEO: SEO Explained New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics: Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out. More SEO Advice For Beginners Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide … [Read more...] about What Is SEO / Search Engine Optimization?
The more I use WordPress, the more I love it as a platform for building beautiful and robust websites. But it probably wasn’t until I was invited to speak at WordCamp in 2014 that I began to truly appreciate the awesomeness that is WordPress. Being with so many knowledgeable people whose sole goal is to help others use WordPress to earn a living, broadcast their message, or fulfill their passions, and it’s difficult not to learn of all the things that make WordPress such a powerful content management system. Because WordPress is open source, there are plenty of plugins you can use to help make your website more search engine friendly and web marketing ready. While I don’t want to focus too much on specific plugins in this post, I do want to highlight a lot of native WordPress and plugin settings that you can–and should–be implementing on your WordPress site. This guide covers three main areas: How to Optimize Your WordPress Site for Search How to Optimize … [Read more...] about How to Make Your Site Search Engine Ready
Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms: This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. … [Read more...] about How To Rank Higher In Google Place Search