In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Search engine optimization
If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Which approach is right? It depends (you weren't expecting a definitive answer, right?). The decision between SEO efforts vs. PPC advertising depends on means, goals, budget, comfort level, corporate restrictions, and many other elements. Keep in mind that these are only five possible models that we often encounter. Many clients do not fit neatly into any of these scenarios. Some clients may start out with one option and evolve into another. Some switch back and forth depending on their own ever-changing situation. The most important thing is to be aware of your options and pursue a path that fits your current goals. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
Again, it's not a choice between optimizing your site and not optimizing it. It's a choice in how you spend your time. If you only think with an optimization perspective, you're likely to miss the ways you can be helpful to your customer that don't fit neatly into search optimization. Home Depot has posted hundreds of how-to videos on their Web site and YouTube, knowing that by answering customer questions that they'll increase sales. Does this tactic help their search rankings? Yes, but that probably was not the primary motivator. … [Read more...] about Search Engine Optimization vs. Customer Connection
To be fair, there are certain advantages to hiring an in-house expert. First of all, experts will have their feet to the fire, so to speak. A search engine optimization company isn't likely to go out of business if it underperforms on your site, but an in-house expert in search engine optimization is likely to lose his or her job. It's also much easier to get the whole team together to discuss your SEO initiatives at any time you choose when you are working with someone in-house. And hey, when you're paying someone $200,000 per year, you can be pretty certain that you're going to get top-notch work. But can an expert search engine optimization company give you that same level of work for a lot less money? Probably. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost