Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
Search engine optimization
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. To some, it means crawlability — making sure that Web content is accessible to the commercial Web search engines. Other SEO professionals believe that search-engine friendly design is indexation — making sure webpages are included in a search engine index. As I mentioned in SEO Smackdown: Information Architecture vs. Technical Architecture, whenever I hear certain geek-speak, I am reasonably sure that I am not talking to a person who truly understands the SEO big picture. Honestly, how many Web designers commonly use the SEO jargon of crawlability and indexation? Website design and development are two unique skill sets that often overlap. Some artists and graphic designers have incredible technical skills and vice-versa. Color selection often falls into the hands of both technical and artistic staff. To both designers and developers: do you … [Read more...] about How Color Affects Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. VIDEO: SEO Explained New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics: Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out. More SEO Advice For Beginners Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide … [Read more...] about What Is SEO / Search Engine Optimization?
Usability Strategy and Search Engine Optimization Usability is already a critical component of successful online ventures but with the advent of Google Analytics and the implementation of the Jagger algo update, user-activities and behaviours are going to play an influencing role in search engine rankings. How people act when they visit a website or document is being measured and accounted for, even for sites without Google Analytics tracking codes in the [head] section of the document source-code. Google is concerned with how people find information and what they do when they access a document found in the Google index. Which document in a site they tend to land on, how long users spend on that document and how much, if any, time does a user spend exploring information in a domain, are all pertinent to how Google perceives the relevance of documents listed in the index. As long-term online marketers know, this is where usability comes into the picture. Usability, as defined by Kim … [Read more...] about Usability Strategy and Search Engine Optimization
There is a lot of confusion about what makes a website search engine friendly and what makes it search engine optimized. When a business goes to get their site built by a developer, the best a developer can do is to make the sure the site is search friendly. But the process of optimizing that same site is vastly different, both in scope and scale. To clear up any misunderstanding, let’s look at the difference between the two. Bear in mind that when I talk about “SEO,” I’m really talking about optimizing your entire web presence (“web presence optimization,” as I like to call it). SEF is One-and-Done. SEO is Ongoing. Making a site search engine friendly is pretty much a one-time only process. There may be a hundred things involved in that process, but once a site is search engine friendly, there isn’t much more to do unless and until there is a forced change to the system. Search engine optimization is an ongoing process. There are always more … [Read more...] about Search Engine Friendly Sites vs. Search Engine Optimized Sites