If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Search engine optimizer company
To be fair, there are certain advantages to hiring an in-house expert. First of all, experts will have their feet to the fire, so to speak. A search engine optimization company isn't likely to go out of business if it underperforms on your site, but an in-house expert in search engine optimization is likely to lose his or her job. It's also much easier to get the whole team together to discuss your SEO initiatives at any time you choose when you are working with someone in-house. And hey, when you're paying someone $200,000 per year, you can be pretty certain that you're going to get top-notch work. But can an expert search engine optimization company give you that same level of work for a lot less money? Probably. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the Internet are not properly optimized for keywords or phrases related to their subject matter. A professional SEO company will ensure that your site is optimized properly and not just for search terms that are the most popular but also the most relevant to your business. … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
It is important to get your search engine optimization company involved as early as possible before you build your new website. Not only are there many technical issues that you should be aware of before you begin design (such as linking architecture, types of text to use, and balancing your SEO efforts with your brand), but there are also strategies that can be set in motion at the outset that will counteract some of the stumbling blocks listed above. If you involve your search engine optimization company after you have built your new website, much of the work you have done will likely need to be redone with a long term strategy in mind. … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Are your prospects already educated about your industry, or are they looking for solutions to a particular problem? Are they a mix of both? Your search engine optimization company should be asking you about the makeup of your client base. Targeting highly technical and specific keyphrases (such as "email deliverability testing platforms") could attract highly-educated prospects, while targeting solution-based keyphrases (such as "marketing through email") will target someone who is looking for a solution while not necessarily understanding exactly how it is provided. Does your marketing strategy have a preference as to which sort of prospect you seek? Is it a mixture of both? If so, what is the percentage breakdown? Your search engine optimization company should be asking you these questions in order to bring you the most qualified prospects. … [Read more...] about Does Your Search Engine Optimization Company Understand Your Marketing Strategy?