Search engine rankings are, and always will be, important. Though, with social, local, and personalized results being mixed in, the value of a ranking has been greatly diminished. Just because you see a keyword ranking great, doesn't mean your audience is. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
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And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing. Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Brand holders: Know what you’re doing with SEO and make a careful decision if you want to go against Google’s guidelines. Sure, you’ll probably get back in for your own name quickly. But you might still find an impact on “long tail” searches where you’re not so essential to relevancy. That can hurt your bottom line. Also, putting the blame on a bad third-party agency you’ve hired has long since expired as an acceptable excuse. Search marketing is a leading marketing activity. It deserves the same care as you’d apply to some brand campaign you’d run on TV, and to hiring a competent agency to help. … [Read more...] about Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google