A new Microsoft patent application has some interesting statements within it about blogs. First it tells us of the value of blogs and blogging: Blogging has grown rapidly on the internet over the last few years. Weblogs, referred to as blogs, span a wide range, from personal journals read by a few people, to niche sites for small communities, to widely popular blogs frequented by millions of visitors, for example. Collectively, these blogs form a distinct subset of the internet known as blogspace, which is increasingly valuable as a source of information for everyday users. Then it goes on to tell us that search engines work to limit results from blogs in searches, and the difficulties that search engines sometimes have in identifying blogs: Search engines are increasingly implementing features that restrict the results for queries to be from blog pages.* The website www.blogcensus.net gives information on an effort to index blogs, though this was apparently discontinued in late … [Read more...] about Do Search Engines Hate Blogs? Microsoft Explores an Algorithm to Identify Blog Pages
Search engine page ranking
The term “User Generated Content,” often abbreviated as “UGC,” covers a fairly broad range of the words and pictures, images and videos and sounds that you see and hear on the Web. One thing that tends to distinguish “User Generated Content” from other content on the web is that visitors to a site, possibly including a site’s owners, are the ones who help build the site, and add to it. User Generated Content can include message boards and forums, wikis and product reviews, public mailing lists and Q & A sites, blogs and blog comments, podcasts, and other kinds of content. Would you consider twitter to be UGC? I would. When you visit Amazon.com and read reviews of books and music and other content, you’re reading User Generated Content. When you Visit Wikipedia, the human created encyclopedia you see relies upon User Generated Content. A patent application from Yahoo explores an approach for indexing UGC, and including it in Web … [Read more...] about How Search Engines May Rank User Generated Content
It’s interesting to see how a search engine might try to ensure the relevancy of its own search results. A recently granted Yahoo patent investigates an approach that might help it identify how relevant the results it displays to searchers might actually be, and how likely those results are to show a variety of results when a searcher uses a query term that might cover a range of topics. Before presenting their automated approach for checking relevance and variety, the patent tells us about some of the limitations it sees in using manual review or click data for determining how relevant results might be. Human Reviewers One option for checking on the relevancy of search results would be to manually screen results for each query. That might be pretty time consuming, involve the possibility of human error, and doesn’t seem like it would even begin to cover all of the queries that are conducted on the web. I did see an ad on Craig’s List a few weeks ago from Lionbridge … [Read more...] about How a Search Engine Might Determine the Relevance of Search Results from Related Queries
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set. This was a bit of a surprise even to me. It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search. Search engine optimization: 125 million monthly searches. SEO: 30 million monthly searches. The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories. For example, there is no traffic for the advertising, business and search engines categories. So, what do these differences mean? I’ll start by comparing the search traffic head-to-head. For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost … [Read more...] about SEO vs. Search Engine Optimization Queries
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO divides itself into four quadrants based on on-site vs. off-site and relevance vs. authority. Before Google, most search engines could find relevant documents, but they struggled with ranking them in an order that surfaced the best matches. This led to SEO tricks like extreme keyword stuffing, hidden keyword text, and writing title tags like AAA Keyword Keyword Keyword. Google recognized the conundrum so it separated relevance from authority by counting links. Every link became a vote. Off-site links brought authority onto your site while on-site links flowed that authority through your website. Links signaled popularity and trust. PageRank was born. This is a simplified description. If … [Read more...] about What Is Search Engine Ranking Authority?