In April of 2007, Rand Fishkin of SEOMoz.org published the results of a survey of top SEOs regarding what they believed were the top search engine ranking factors. It was pretty interesting stuff, but something happened recently that reminded me that all of these top SEOs totally missed the boat – none of them mentioned the most important search engine ranking factor of them all – QA. QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. Here’s a perfect example: I noticed one of my clients’ Google traffic take … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking factors
What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google Home. It’s a convenient, hands-free way to search, but it poses new implications for marketers. To best strategize campaigns, you and your marketing staff will need to gain insight into what types of criteria are essential to rankings for this type of search. With its ever-increasing popularity, voice search is here to stay. Therefore, you’ll need to understand how this trending format can impact your best practices and bottom line. Marketers need to know how to best optimize their company’s site for voice search. The criteria differ from those of traditional SEO. Understanding the most important ranking factors for voice search will … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. How do I increase link popularity? Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return: You build your content. More is better when it comes to site content. You promote your website. With more keyword-rich text on more pages, you will increase the number of pages … [Read more...] about Improve Search Engine Ranking With Topical Articles
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over. But for as many factors there are that you can manipulate to give you better ranking performance, there are other things that when not properly addressed will do a fantastic job of preventing your site from performing as well as it could and should. While this is not a conclusive list of search engine ranking killers, these five issues can, cause serious damage to your site. Fixing these five rank-killing issues will undoubtedly clear the way for better optimization performance. Little or No Content Can sites with very little content rank well for certain keywords? Absolutely. It doesn't take a lot of content to get a keyword to the top of the search results. However, when sites have very little content there are far fewer keyword … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors: On-The-Page SEO Off-The-Page SEO Violations Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance. Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated. Those two letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that iron’s was Fe. In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in and the second letter stands for the individual factor. SEO Factors Work In Combination No single SEO factor … [Read more...] about Types Of Search Engine Success Factors