Here’s a perfect example: I noticed one of my clients’ Google traffic take an almost 50% dive from two days before and asked what they had done to the site. They told me “nothing”, but when I looked at the robots.txt file, I saw they had rewritten it in such a way that it blocked Google from crawling the entire site. I quickly alerted them and they corrected the problem, but had I not been looking, they probably would have lost a lot more traffic for a lot longer. The problem was that some of the developers were not following the SEO QA process I had given them. As the CEO later told me, this could have been “an enormous tragedy” for their business. … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking factors
Strive for High Search Rankings Voice search is entirely consistent with traditional search engine placement. Results primarily come from the first page of organic search results. When using a voice speaker device, users can expect approximately 98% of delivered query answers to be taken from the first page of search engine results. Smartphone results rank slightly lower, with 93% percent coming from the first page. It’s best to shoot for the top four positions within search engine rankings if you want to be found through voice search. … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
Submit to the search engines. As always you will want to submit your new pages to the mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available. … [Read more...] about Improve Search Engine Ranking With Topical Articles
Those that are willing to invest the time and effort to make their sites more search engine friendly find that they competition becomes less competitive. On the other hand, those that don't go out of their way to fix these, and other rank killing problems, find themselves constantly struggling to gain traction against their competitors and/or maintain their current dominant positions. … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
Want More Specifics About Success Factors? We know some of you may want to drill down into specifics. In that case, the Moz Search Engine Ranking Factors survey is worth a look. Every two years, hundreds of well-regarded SEOs are asked to determine the importance of specific ranking factors. We do hope you’ll keep any specific ranking factors in the context of the fundamentals covered by our table. … [Read more...] about Types Of Search Engine Success Factors