Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored. Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon. On August 9, Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer questions that brands have around Amazon SEO. Pat Petriello, Head of Marketplace Strategy at CPC Strategy, unpacked Amazon’s A9 search engine ranking algorithm and the factors that affect every business’s success on the world’s biggest marketplace. Here’s a recap of the webinar presentation. What Is Amazon’s A9 Algorithm? A9 is Amazon’s organic product ranking algorithm that is composed of … [Read more...] about Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know
Search engine ranking position
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over. But for as many factors there are that you can manipulate to give you better ranking performance, there are other things that when not properly addressed will do a fantastic job of preventing your site from performing as well as it could and should. While this is not a conclusive list of search engine ranking killers, these five issues can, cause serious damage to your site. Fixing these five rank-killing issues will undoubtedly clear the way for better optimization performance. Little or No Content Can sites with very little content rank well for certain keywords? Absolutely. It doesn't take a lot of content to get a keyword to the top of the search results. However, when sites have very little content there are far fewer keyword … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine rankings as a metric of success, and instead looking at business growth, conversion rates, and return on investment. Rankings are a traffic delivery mechanism. Traffic can be hit or miss. Not all traffic is targeted. We see it all the time, clients like you are looking for rankings for your industry terms. But, quite often the time and effort needed to rank these favorite phrases holds no value compared to the conversions it delivers. That means, the ROI just isn't there. Instead of focusing on these "pet" terms, and potentially wasting … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO divides itself into four quadrants based on on-site vs. off-site and relevance vs. authority. Before Google, most search engines could find relevant documents, but they struggled with ranking them in an order that surfaced the best matches. This led to SEO tricks like extreme keyword stuffing, hidden keyword text, and writing title tags like AAA Keyword Keyword Keyword. Google recognized the conundrum so it separated relevance from authority by counting links. Every link became a vote. Off-site links brought authority onto your site while on-site links flowed that authority through your website. Links signaled popularity and trust. PageRank was born. This is a simplified description. If … [Read more...] about What Is Search Engine Ranking Authority?
Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be discussing two of those ranking factors here: Dedicated IP address – page or site’s speed SSL Certificate – HTTPS 1. How a dedicated IP address affects your search engine rankings Every online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a “dedicated or shared hosting IP address.” There are two types of IP addresses in the web hosting industry and they are: Shared IP address: this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered. Dedicated IP address: this means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website. Mind you, there are … [Read more...] about How a dedicated IP address and SSL certificate affects your search engine rankings