In April of 2007, Rand Fishkin of SEOMoz.org published the results of a survey of top SEOs regarding what they believed were the top search engine ranking factors. It was pretty interesting stuff, but something happened recently that reminded me that all of these top SEOs totally missed the boat – none of them mentioned the most important search engine ranking factor of them all – QA. QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. Here’s a perfect example: I noticed one of my clients’ Google traffic take … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking report
Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post. This is excitement for an SEO. Rankings and Reporting. Watching the SERPS do their work. The thrill of victory is few and far between. What does it take to make a site grow forever? The Typical Discouraged Search Engine Ransack Crisis Begins When you start a website, you want traffic. You want people to share every post. Then you expect their friends to share and visit. You expect people to come flocking from all ends of the earth to read your amazing website. You even expect to make money and fast. Unfortunately, most of us have experienced that moment of hitting publish and hearing crickets. Tweet this if you know that feeling! Then we get that one amazing email. A comment on your blog is on hold for moderation. Excitement feels every ounce of your … [Read more...] about How to Get Results From Search Engine Rankings
Why do I attend search engine conferences? So I can document (for sales & marketing purposes) my close personal relationships with search engine representatives allowing me to show prospective clients how my exclusive insider access will generate top search engine rankings for anybody purchasing my SEM services (Note: Please do not take this seriously and if somebody else makes a similar claim, make sure not to use them as a vendor because they are scamming you). I asked other SEMpdx members the same question and here are their responses: Mark Knowles: I have been to several search engine conferences in several venues and I can honestly say that I have not had one bad experience. Since you asked, there are a number of observations I have made during a conference that highlight the benefits. They come from interactions with some of the vendors, speakers, sponsors, and other attendees during the conference and evening events. Every time I go, I meet companies that are offering … [Read more...] about Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to say, I'm conflicted on that issue. On the one hand I know all the arguments that rankings don't matter. Rather than make them again, I'll point you to these posts: What Would Sudden Exposure Get You If a Ranking Falls on the First Page, But There is Nobody Around to See it, Does it Still Make Any Difference? When is Usability More Important than SEO? The SEO Fool's Errand for the SEO Fool All Roads Lead to Congestion Are Search Engine Rankings That Important? What's a Top Ranking Worth? If you're short on time, read the two articles I've bolded above. But the long and short of it all is that no two people see the same rankings. So while you're fighting for one of the top three positions, someone else is seeing you in positions … [Read more...] about An End To Ranking Reports Is An End to Analysis