Here’s a perfect example: I noticed one of my clients’ Google traffic take an almost 50% dive from two days before and asked what they had done to the site. They told me “nothing”, but when I looked at the robots.txt file, I saw they had rewritten it in such a way that it blocked Google from crawling the entire site. I quickly alerted them and they corrected the problem, but had I not been looking, they probably would have lost a lot more traffic for a lot longer. The problem was that some of the developers were not following the SEO QA process I had given them. As the CEO later told me, this could have been “an enormous tragedy” for their business. … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking report
Look at the design and your ability to sculpt it. Aesthetics matter a lot when it comes to lead capture. I use thrive themes but just started using them. Bitblox is inexpensive and seems fast and easy with my first test. They are small and new, so not all features are there. … [Read more...] about How to Get Results From Search Engine Rankings
I´ve been attending search conferences since 2001 and reasons for attending have evolved over the years. Initially, it was with the intention of learning the search landscape and to define where it fit into my business. Then it was to keep on top of search marketing trends and interact with the engines. Now it´s also a way to meet potential new clients and grow my business. Since search marketing has become an integral part of the marketing mix, search conferences have become an important part of search education for marketers and business execs. Whether you´re starting your career as a search marketer or starting your search education, commit to attending a search conference such as SMX or Search Engine Strategies. Once you´ve decided to attend a search conference, decide on your goal for the conference-meet 5 potential new clients, learn 5 new search search tactics or join a search marketing organization. Admission to the shows can cost upwards of $3000, but what … [Read more...] about Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
If you're able to ignore rankings, God bless you. But you can't make much of an argument for ignoring the level of exposure you're getting. Just be careful that rankings are not seen as the goal, any more than traffic is the goal. Sales and conversions matter most. Rankings and traffic are just a means to an end. But to not know where you're ranking for your keywords leaves you without an important tool for assessing how, when, where, and why your sales figures may have suddenly changed. … [Read more...] about An End To Ranking Reports Is An End to Analysis