QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking report
Look at the design and your ability to sculpt it. Aesthetics matter a lot when it comes to lead capture. I use thrive themes but just started using them. Bitblox is inexpensive and seems fast and easy with my first test. They are small and new, so not all features are there. … [Read more...] about How to Get Results From Search Engine Rankings
OK. The real benefit is the ability to gain direct insight into the latest techniques and developments all aspects of search engine promotion. Not to mention, rubbing elbows and exchanging ideas with some of the world's most important search-related decision makers and service providers. In addition, for me, experiencing the delivery of new concepts and inspirational presentations in person, truly sparks the imagination so much more than reading white papers or sitting in on Webinars. … [Read more...] about Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
If you're able to ignore rankings, God bless you. But you can't make much of an argument for ignoring the level of exposure you're getting. Just be careful that rankings are not seen as the goal, any more than traffic is the goal. Sales and conversions matter most. Rankings and traffic are just a means to an end. But to not know where you're ranking for your keywords leaves you without an important tool for assessing how, when, where, and why your sales figures may have suddenly changed. … [Read more...] about An End To Ranking Reports Is An End to Analysis