For dynamic pages does each page type have a unique Title, Meta Description and Meta Keywords tag formula? For static pages does each page have a uniqueTitle, Meta Description and Meta Keywords tag? Inspect your robots.txt file and make sure that only URLs that you don’t want the search engines to see are listed. Examples of pages you probably don’t want indexed include login, email to a friend, printer friendly pages, most footer pages, etc. If you see “Disallow: /”, this means you are blocking all robots from crawling the entire site. This is not good. Run a report of all dynamic page types that have a “noindex” tag and confirm that only page types that you don’t want the search engines to see have this tag. Test all URL redirects. Make sure the following redirects are in place Non-www version of every URL 301s to www version (or vice-versa) URLs that end in / 301 to version that has no / (or vice-versa) All mixed case URLs 301 to lowercase … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking report
Look at the design and your ability to sculpt it. Aesthetics matter a lot when it comes to lead capture. I use thrive themes but just started using them. Bitblox is inexpensive and seems fast and easy with my first test. They are small and new, so not all features are there. … [Read more...] about How to Get Results From Search Engine Rankings
Without attending, I could only get that type of education by devoting endless hours to reading articles, blogs, and forums. After that, I'd still need to consider the sources, and sort theory from fact all day long. I'm never going to get a better education in a shorter amount of time than by immersing my in a conference and taking notes about every new fact I hear. … [Read more...] about Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
We know that rankings in these base results deliver traffic for certain key phrases. I've had clients tell me they can immediately tell when they lose a few spots in the search rankings. The orders slow, the phone calls drop off, and their traffic numbers decline. Now, who cares about traffic numbers, but you can't argue with a client that tells you that they are losing sales. … [Read more...] about An End To Ranking Reports Is An End to Analysis