In April of 2007, Rand Fishkin of SEOMoz.org published the results of a survey of top SEOs regarding what they believed were the top search engine ranking factors. It was pretty interesting stuff, but something happened recently that reminded me that all of these top SEOs totally missed the boat – none of them mentioned the most important search engine ranking factor of them all – QA. QA (aka “Quality Assurance”) is the process by which you check all of the work done on your website before you release it to the rest of the world, including the search engines. QA is hard enough to do on “normal” feature releases, but for some reason whenever there is SEO involved it gets even harder, usually because the team has not adopted SEO as a part of its everyday process. Screwing up QA on SEO features can mean losing a lot if not all of your traffic in the flick of a switch. Here’s a perfect example: I noticed one of my clients’ Google traffic take … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. How do I increase link popularity? Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return: You build your content. More is better when it comes to site content. You promote your website. With more keyword-rich text on more pages, you will increase the number of pages … [Read more...] about Improve Search Engine Ranking With Topical Articles
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine rankings as a metric of success, and instead looking at business growth, conversion rates, and return on investment. Rankings are a traffic delivery mechanism. Traffic can be hit or miss. Not all traffic is targeted. We see it all the time, clients like you are looking for rankings for your industry terms. But, quite often the time and effort needed to rank these favorite phrases holds no value compared to the conversions it delivers. That means, the ROI just isn't there. Instead of focusing on these "pet" terms, and potentially wasting … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over. But for as many factors there are that you can manipulate to give you better ranking performance, there are other things that when not properly addressed will do a fantastic job of preventing your site from performing as well as it could and should. While this is not a conclusive list of search engine ranking killers, these five issues can, cause serious damage to your site. Fixing these five rank-killing issues will undoubtedly clear the way for better optimization performance. Little or No Content Can sites with very little content rank well for certain keywords? Absolutely. It doesn't take a lot of content to get a keyword to the top of the search results. However, when sites have very little content there are far fewer keyword … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
A recent case study by Tony Adam covered at Sphinn indicates that the use of the canonical tag for cross-domain redirecting may be more rapidly effective than 301 redirect.Historically one of the biggest problems that Web site owners face when moving onto different domains, or even changing directories, causing updated URLs for pages already ranked in search engines. SEO experts have long recommended the use of 301 redirects versus 302 style redirects, and then more recently Google launched the Canonical Tag which they created to be inclusive of the 301 "link-value-passing" functionality.We have performed testing of the canonical tag and have attained good results in removing unwanted duplicates from the search engine results. We have typically audited the rankings for updates, but have not set up a "speed test" like Tony's. The cross-domain use of this tag is not something we have a lot of experience with, but according to limited implementation, Tony's study, ands other reviews … [Read more...] about Maintaining Search Engine Rankings for Moved Pages – 301 vs. Canonical Study