Here’s a perfect example: I noticed one of my clients’ Google traffic take an almost 50% dive from two days before and asked what they had done to the site. They told me “nothing”, but when I looked at the robots.txt file, I saw they had rewritten it in such a way that it blocked Google from crawling the entire site. I quickly alerted them and they corrected the problem, but had I not been looking, they probably would have lost a lot more traffic for a lot longer. The problem was that some of the developers were not following the SEO QA process I had given them. As the CEO later told me, this could have been “an enormous tragedy” for their business. … [Read more...] about #1 Search Engine Ranking Factor: SEO QA
Search engine ranking
The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags and the text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking. … [Read more...] about Improve Search Engine Ranking With Topical Articles
Rankings are a great way to generate traffic, and they should not be ignored. But, they also should not be obsessed over. It's time to start looking at the bigger picture. Look beyond which keyword is ranking where and dive into your analytics to find out where your conversions are coming from and what you can do to improve those. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Those that are willing to invest the time and effort to make their sites more search engine friendly find that they competition becomes less competitive. On the other hand, those that don't go out of their way to fix these, and other rank killing problems, find themselves constantly struggling to gain traction against their competitors and/or maintain their current dominant positions. … [Read more...] about 5 Search Engine Ranking Killers You Want to Avoid at All Costs
It was noted in the comments to Tony's post that his results were somewhat personalized, which I was thinking about as I read through the study. However, as pointed out in the responses, the newer domain does have rankings for the "SEO keyword research" even on non-personalized results. I am seeing only the new domain for the "business development opportunities" search results, although for both they actual rank is lower from my seat (4 and 7 respectively). … [Read more...] about Maintaining Search Engine Rankings for Moved Pages – 301 vs. Canonical Study