We've got a special request of our Search Engine Roundtable readers. Please take our 2-minute audience survey! We know your time is valuable, so as an incentive we'll include a chance to win a $50 Amazon Gift Card.You can find the survey here: http://www.etouches.com/esurvey/ser2015We need your survey results so we know who you are. Not personally who you are, but in general. What job do you have? What products and services do you buy? This information helps us tell potential advertisers about the Search Engine Roundtable audience.Completing this survey takes about two minutes. We only ask for your email address so that we can notify the winner of the Amazon Gift Card. That's all - promise. We won’t sell your email or send you more stuff because you took the survey.Everyone who fills out the survey by Wednesday, Oct 7, 2015 will be automatically entered in the drawing for a $50 Amazon Gift Card. We’ll announce the winner on Oct. 8th.Thanks for taking time out for our … [Read more...] about Search Engine Roundtable’s Audience Survey – 2 Minutes And You Could Win A $50 Amazon Gift Card
Search engine roundtable
I am really excited to announce the Search Engine Roundtable iOS and Android app is now available for download for free in iTunes and Google Play. It is a really easy, quick and fun way to read the content here (although posting to disqus comments don't work in the app for some reason).The main reason I built the app was to test Google App Indexing and Apple Universal Search, to see if it drives traffic, downloads and conversions. I will be sharing my data with all of you, so that you can make an informed decision if you want to build an app, and/or deploy Google App Indexing and Apple Deep Linking.The app is meant for reading daily, not for digging through the archives. With the exception of being able to search old stories, you cannot easily browse old stories. You can continue to scroll and scroll. Here are the core features in iOS, they differ slightly with Android, which I will get to later:Search news from the Search Engine Roundtable Browse stories by features, news, … [Read more...] about Download The Search Engine Roundtable iOS & Android App With App Indexing
It’s SearchEngine Strategies San Jose next week. For Chris Sherman and I, it’s ourswan song. This is the last SES event that either of us will program, with oursearch marketing conference efforts going forward focused on our ownSearch Marketing Expo (SMX)events. But we’ve put our all into making the last SES event great, and Iwanted to share some of the many things we’ve organized, plus how to meet upwith Chris and I for the show. We’ve got a Sphinn lunch set, as well as laptopstickers for readers. Some quick facts. The veryfirstSES event (and the first search marketing conference, to my knowledge)happened back in San Francisco in November 1999.Chris Elwell ofJupitermedia (now president of Search Engine Land’s parent company,Third Door Media) had asked me if Ithought an event about search would work. Absolutely! I was thrilled. Untilthat time, search had been relegated as a panel that might happen within otherevents. It deserved greater attention. We … [Read more...] about Goodbye Search Engine Strategies!
We’ve had a huge blogrollon Search Engine Land since we started last year. Inspired by some recent posts, I’ve now organized that massive list into categories, to make it easier for those looking to find some good blog reading. Below, a guide to our blogroll, designed to help those who want to seek outinformation directly. I’ll also cover some new tips and resources in tuning intosearch news via blogs along the way. Search Engine Land Blogroll Categories I’d resisted organizing the blogroll beyond basic alphabetization for ages,mainly because it’s so hard to stay on top oflists like this once you start categorizing things. In addition, categories arenever perfect. However, I do think the attempt is worth the time, so I’vefinally bitten thebullet. Here’s a guide to the blogroll categories and why sites are listed in the order theyare: Search News: These are places that keep you up to speed with thelatest developments in search. I’ve … [Read more...] about Search Engine Land’s Blogroll, Sliced, Diced, & Categorized
As promised, nowthat a full calendar year has gone by, it’s time to look at some key stats abouthow Search Engine Land has grown in various ways over the year. Let’s dive in! First, how about a chart: That’s the number of visits to the site over the past year. I’ll do anotherversion of that chart further below and call out what caused some of thosespikes. But some key takeaways: Visits: 3,250,000 Pageviews: 5,200,000 Average Time On Site: 1 minute, 23 seconds Percent Of New Visitors: 71 How are people getting to us? Another chart: Referring Sites: 53% Search Engines: 28% Direct Visits: 18% Time to drill down. I’ll give you a table, which I’m going to resort later invarious ways: Source Visits PagesPer Visit Seconds On Site (avg) % New Visits Digg 571,037 1.15 18.60 90% Google Reader/iGoogle 153,987 1.70 127.01 33% Stumbleupon 101,668 1.73 81.55 91% Techmeme 52,742 1.41 77.66 52% … [Read more...] about Search Engine Land Stats: 2007, In Review
IAC’s Ask.com to Cut Staff, Outlines New Search Strategy from the Wall Street Journal reports IAC has cut 8% of Ask.com’s workforce, by letting go 40 people. Not only that, the Wall Street Journal says IAC is changing the strategy of the search engine to “focus to better answering search queries posed as questions.” Ask’s new chief executive, Jim Safka said “as we revamped things, we had redundancies,” explaining they “are reorienting the company around” areas they can grow. So, in my opinion, instead of building out core technologies to compete in the search space, Ask.com will now go back to their Jeeves stature and become a Q&A engine for married women, its core audience. It is clear to me that cutting an already overworked staff shows that Diller is clearly not interested in competing against Google. In fact, the Wall Street Journal clearly says this, by reporting they are focusing exclusively on women asking questions about … [Read more...] about IAC Cuts 8% Of Ask.com & Kills Search Engine
The condition of standard SEO metrics search engines provide the web community (if the term “metric” can even be used here) is pretty deplorable right now. Back in February, I wrote: “…the convention of using indexed page counts and backlinks to benchmark and report on site performance is facing a similar demise [to ranking reports].” Looks like those words are now ringing true. Matt McGee covered the indexing problems Google has been facing recently Is Google Broken? Sites Big & Small Seeing Indexing Problems. This is an issue we’re forced to confront every day in our work, as our clients are asking for insight and guidance as to why their indexation levels have been plummeting over the past two weeks. A screenshot of one such client, showing a sample of their weekly BrightEdge report, tells the story: The domains have been blurred (apologies for that, but we need to keep client information confidential, even publicly available data like … [Read more...] about Search Engine Metrics Are Horrible (And Why That’s Okay)
Yesterday, Search Engine Roundtable and InfoDocket both pointed out that Google’s U.S. government specialty search tools, Google-Uncle Sam and USGov.Google.com had been offline for several days. Additionally, Google’s long time specialty search tools Linux Search, Microsoft Search, Apple Search, and BSD Search were also unavailable. Google has now confirmed both to us via email and on a Google Web Search Help Forum thread that all of these specialty search tools are no longer available. Uncle Sam and the computer specialty search search sites had been available for a at least a decade. The other specialty search site, USGov.Google.com would have celebrated its fifth birthday next week. When it launched Google said that the specialty search tool and site would not only offer a single search box allowing users to search federal, state, and local government info but it would also provide government news from a variety of sources. Finally, USGov.Google.com also allowed users to … [Read more...] about Google’s Oldest Vertical Search Engine, Uncle Sam & Others Gone
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to restore your previous rankings and rebuild the flow of organic traffic to your site. Here’s how to do it… Step #1 – Check Google Webmaster Tools Immediately after noticing a potential search engine penalty, the first thing you should do is check your Google Webmaster Tools account (assuming you have this service set up for your website). In many cases, when an automatic or manual penalty is issued to your website, it will be accompanied by a corresponding note posted in your Webmaster Tools account, detailing the specific rationale behind the penalty. Interestingly enough, according to Barry Schwartz, writing for Search Engine … [Read more...] about How to Identify Search Engine Penalties
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?