While I was live blogging the search engine strategy sessions last week I was often in a hurry to find links to each presenter's website. Come to find out it wasn't as easy as I thought it would be. In some cases I was able to find a speaker's company name fairly easily with a quick Google search. But other times I was left actually guessing to make sure I found the company I was looking for. The thing about branding yourself, or at least positioning your brand name where people look, is that those looking don't always know your brand they way you think they should. Even when it's right in front of them. More than a few times while I was searching for some of these companies I inadvertantly searched for the incorrect name. For whatever reason my brain transposed words or letters that made perfect sense as I searched, but wasn't the "branded" name I was looking for. This made finding some companies ever more difficult. So for fun, I thought I'd run through the speakers of Search … [Read more...] about A Look at Search Engine Strategies Speakers and How Well They Brand Themselves, Part I
Search engine strategies conference
Last week I started looking at the branding savvyness of a handful of speakers at Search Engine Strategies, San Jose. There was no way I could go through each and every speaker so I narrowed the list down to those who spoke in sessions I attended. Here I continue through the list (alphabetically) and will provide an additional bonus: me. Yeah, I got my own set of branding issues which I uncovered once I started looking into some of the others here. But before I rip me a new one, let's continue... Rebecca Lieb, ClickZ Network Some fun stuff here. A search for Rebecca Lieb brings up an error page on the ClickZ site taking top honors. Her ClickZ profile page comes up just below. When I search Click Z Google helps me out suggesting I meant "clickz". I did, but it doesn't matter because the ClickZ site is at the top with ClickZ related pages filling out the top ten. Misty Locke, Range Online Media Searching for Misty Locke brings me first to her Pubcon Profile and then to a magazine … [Read more...] about A Look at Search Engine Strategies Speakers and How Well They Brand Themselves, Part II
Sad news for the industry broke yesterday, although there is no official word from the owners of Search Engine Strategies. The conference program founded by Danny Sullivan back in November 18, 1999 in San Francisco under the Search Engine Watch brand. Since then it had a ton of success, that is until Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) in 2005. Danny Sullivan started Search Engine Land and Search Marketing Expo afterwards and it seems like SES and Search Engine Watch never really was able to rebound. They had some awesome moments after, but they just couldn't keep leadership around.Yesterday I learned through multiple sources, some very close to the company, and also Bill Hartzer that SES and ClickZ Events, part of the same company, has shut down. I have seen many close with the company and events confirm in privately on Facebook. Bill wrote:I’ve recently received word that CLickZ Events and Search Engine Strategies have … [Read more...] about Search Engine Strategies, Industries First Conference Shuts Down
Most of you read that headline and either thought "I really don't want to hear about Mahalo again" or "No they're not! They're algorithms!!" Well I'm with you on the first one, but you couldn't be more wrong on the second. Algorithms are programmed by the people, for the people and umm...of the people. In other words, every day that passes us by, search engines do a better and better job of replicating human judgement about the quality and authority of web pages. So why do some companies still think you can automate the process? Loren Baker asks "Can SEO Be Automated" in a blog post about Commerce360's attempt to take that pesky human role out of search engine optimization. Loren writes: More recently more and more software companies are offering SEO oriented software which identifies what the competition is doing and the possible holes in their campaigns which you or your client should take advantage of. But can the entire process of SEO become automated? Or is it a case by … [Read more...] about Search Engines are PEOPLE!
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from free listings as soon as search engines themselves appeared in 1994. People were also taking advantage of paid search advertising opportunities, though these were limited and primitive compared to what we have today. While search marketing wasn’t new, a major event focused solely on the topic had never happened. Instead, search marketing had to make do with appearances within other conferences. It would get a single session at a tech event, or an online marketing show or during a web design seminar. I remember this well, as I often spoke on search marketing at these types of gatherings. Nobody Puts Baby In A Corner Search marketing was like Baby in … [Read more...] about 10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo