While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
As technology improves and automation becomes the norm, columnists also made the case for the value of manual link building this year. Link building expert Eric Ward’s piece on why manual link building will never be obsolete was one of the top Link Week columns of 2015, and Andrew Dennis’ response to this piece, which discussed why link building will never be replaced by content marketing, also made it onto the list. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
That’s Just The Beginning! I could go on and on discussing what’s new, but this introduction is getting pretty long as it is. Know that as you use both sites, you’ll find additional changes and new features not mentioned above. Consider it the fun of discovery! And we’ll be testing some new ideas in the weeks and months ahead, too — with our goal always focused on providing the best content to help marketers succeed. … [Read more...] about Introducing The New Search Engine Land!