Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
Search engines examples
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is the period of time that a new website owner blogs adds content, feeds their site but has nothing or almost nothing to show for it. The site is muddled, mired, bogged down in the sand. Question: Is there a search engine sandbox? Answer: From my experience. Yes, there is. Playing in the Sandbox I have numerous examples from my own experience where I plodded along, faithfully adding relevant content to my web site and seeing so little to show for my effort. Read – minimal traffic. Then suddenly a jump. I wouldn’t exactly call it playing. Perhaps to the search engines, I appeared to be playing around. Case Study I will share the experience of just one of my students who saw the sandbox phenomena with her own new site. Notice the flat line at the beginning. The site did not exist. Starting from zero. Ready set … [Read more...] about The Search Engine Sandbox Does it Really Exist?
In the world of search, even dominated as it is by giants like Google and Bing, there’s still room for a small organisation to do something new, and do it well. Enter Plonked, a niche search engine focused on providing information about businesses. Plonked was co-founded by Ankur Varma and Josh Atir, both residents of the San Francisco Bay Area with a wealth of experience working in technology and software. The idea for Plonked was born out of conversations with sales teams about their work process and methods of discovering new leads, which led to the realisation that the tools they used for discovering companies – including Google – were either outdated or not detailed enough. “Google’s done an amazing job when you think about categorising the web; there’s your tab for images, your tab for news, videos, and so on; but there isn’t an equivalent thing for businesses,” said Varma, the co-founder and CEO of Plonked. “There’s no … [Read more...] about A first look at Plonked, the new search engine for business
Please note: there is now a more up-to-date version of this guide – How to write Title Tags for SEO – published in May 2016. Today we’re going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn’t stop them being helpful! So what is a title tag? Why is it important to SEO, and how do you write the darn things? Meta Tags First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users. Such elements must be placed as tags in the head section of a HTML document. These elements are the: Title Tag Description Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, … [Read more...] about How to Write Title Tags For Search Engine Optimization
As concerns over the de facto monopoly status of Google continue to grow, I’m reminded of the great philosopher Herman Cain and his infamous line “blame yourself”. As long as “Google” is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search. Step 1: Bing If you’re a digital marketer using advanced search operators, then use Bing for these queries. LinkFromDomain: There are any number of tools that can give you inbound link data. There’s only one place to go for outbound link information – Bing. Feed: Finds RSS or Atom feeds pertaining to the term you specify. Contains: Returns search results that have links to the file types that you specify. Near: Useful for spotting … [Read more...] about Escape Google With These 12 Search Engine Alternatives