share tweet share pin it e-mail share In recent years, Google seems to have overtaken devices of all types, serving as the default search engine on the most popular web browsers. This position can partly be blamed for Google’s continuing domination of search engine market share, with top competitor Bing unable to gain traction. That may be about to change. First, Firefox decided to swap Google for Yahoo! as its default search engine and now a rumor has Apple dropping Google as the default search engine in Safari, the browser used in all of its devices. Users can easily change the default search engine in any browser, but few users put in that effort. The Apple-Google Battle At the heart of things is a rivalry between Google and Apple, which seems to explain the absence of Google Maps and YouTube on brand new installs of iPhones. The company chose to instead develop its own navigation program, Apple Maps, and work hard to win Google Maps … [Read more...] about Apple Reportedly Moving Away from Google as Default Search Engine –
Search engines market share 2014
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing’s Duane Forrester (@duaneforrester) and Google’s Matt Cutts (@mattcutts) were jovial, informative, and often directly engaged with the SEM pros in attendance. The moderator, Danny Sullivan (@dannysullivan), used his trademark, genuine friendliness to keep the panelists at ease, while asking the best crowd-sourced questions streaming live from the attendees. Although there was a ton of great information covered in the session, here are the ten top takeaways that search … [Read more...] about 10 Key Takeaways From Meet The Search Engines @ SMX West
All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based approach would yield the same results. What I discovered was only somewhat surprising. My results, placing Google at the top with 80 percent of the market, differed significantly from comScore’s 67 percent; but my findings were in line with most of the Google Analytics accounts I had seen, which show Google generating between 80 percent and 90 percent of all organic visits. Last year, I was at a loss to explain the discrepancy between my survey data and comScore’s data, but I chalked it up to how demographics might be weighted in comScore’s panel. Nonetheless, even if comScore’s methods might be undercounting Google, they should accurately follow directional shifts. In October 2014, comScore reported that Google had 67.3 percent of the market, Bing (called Microsoft Sites) had … [Read more...] about Is Google’s Search Market Share Actually Dropping?
When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.6% of the search engine market share in the United States, and, according to Netmarketshare 66.44% worldwide. Though prominent, Google is not the only search engine available. There are innumerable others that provide various interfaces, search algorithms, and other unique features. Many even base their search algorithms around specific philosophies, ones that often attract brand-new audiences. In descending order, the remaining most popular search engine companies in the United States, by market share after Google, are Microsoft (18.7%), Yahoo (10.0%), Ask Network (2.4%), and AOL (1.3%), according to ComScore report. … [Read more...] about A Comprehensive List of Search Engines
The web-ranking tool SimilarWeb recently released their list of 2014’s 100 most visited websites in the US. Surprisingly, both Baidu, China’s largest search engine, and Yandex, Russia’s largest search engine, made it on the list. Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest (29). Yandex barely made it in the top 100 with a 91 ranking, but it still tied with the popular video site Vimeo (91) and beat out Twitch.tv (100). In no way does this achievement mean Yandex and Baidu are anywhere close to challenging Google’s dominance in the US, however, it is still quite monumental. Search Engine Market Share A few months back I conducted a survey using SurveyMonkey Audience (disclosure, I work for SurveyMonkey) of 521 Americans to understand the general awareness of the world’s popular search engines and which search engines have the most primary usage. From … [Read more...] about International Search Engines Gaining in the US