Keyser Holiday shared screen shots in the Local Search Forums showing how a local knowledge panel had the people also search for / people also ask feature in the local knowledge panel for a business listing. What is even more confusing is that you can edit the contents of what the people also search for as well!Here is the first example he showed for this business (but he showed more):Then you can edit it and the people also search for content:No one else in the thread, nor myself, can replicate this. It is just weird and I don't get it. You should not be able to edit this type of stuff.Can you replicate this?Forum discussion at Local Search Forums. … [Read more...] about Google My Business Has People Also Search For Feature?
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When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google’s Knowledge Graph? First, what is Google Now? Available within the Google Search mobile app, Google Now not only answers user-generated queries but also uses predictive technology to provide the user with information he or she might need throughout the day in the form of “cards.” According to Google: Google Now cards are displayed when you’re most likely to need them. Most are based on information available to your Google account, such as your current location, recent searches, or calendar entries. To my ears, this is a definitive statement implying push technology — which is, in fact, extremely helpful to a mobile searcher. Some examples of these cards are … [Read more...] about Used To Searching For Content? Now, Content Searches For You
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement from both desktop and mobile users. Etsy has always had search but at a basic level — it was described to me as a “one-size-fits-all approach” — that didn’t do a good job of showcasing the site’s products. The company is now doing a better job of recognizing user intent and delivering more tailored results. The top image below is a “before” screen, and the second image below is the “after” screen. These screens may look similar but there’s now a great deal more going on “under the hood” to make results more relevant and to expose more … [Read more...] about Etsy Boosts Search For Better Content Discovery, User Engagement
What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using emails to record info, sending one to myself every night and continuing to add to it and reply to it. That was terribly inefficient and awkward, so I started using the Notes on my iPhone. Then I discovered Evernote — and now that’s my go-to tool as it syncs up across devices, and I can read my notes anywhere. Since I do more than just link development, I love having an overall spark file for clients where I jot down anything interesting in any way. Sure, it gets pretty big, and I routinely have to go through and edit it, but it’s great to have a place where I can jot down ideas as they come to me. Sometimes, an idea I have for a … [Read more...] about Using spark files for content creation
How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and show how effective they can be. What are how-to guides? In this context I mean content on retail websites which offers useful advice for visitors. This may be help with product selection, advice on finding the right fit for clothing, or practical advice on how to fix something. This content works on-site as it addresses possible customer problems, where solving them may mean more sales. Off-site, this kind of useful content can attract visitors to you site through search. If you’re addressing common issues and concerns, then your potential customers may well be searching for solutions. Why should retailers produce how-to guides? There are a number of reasons… This content helps to target long tail search terms. There are lots of them out there, just find the ones … [Read more...] about How retailers can use how-to guides for content marketing