Our main site menu presents the most important content areas our team covers, including SEO, SEM, Local and the rest that you see up at the top of this page. The menu has expanded to include featured articles and content for each channel. Putting your mouse over the “SEM” channel link will show a list of links deeper into that channel (i.e., Google AdWords, Bing Ads, etc.) as well as recent articles or related “evergreen” content that we think readers shouldn’t miss. … [Read more...] about Introducing The New Search Engine Land!
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Now, if Expedia had been hit by a penalty, it should know that, no speculation required. Google should have told the company through its Google Webmaster Tools console. If there was such a message — and Expedia’s CEO knows about that in some way — then he not only dodged the question but potentially mislead investors about a risk. As for the year-over-year comment, that doesn’t address something so recent that it might not yet show up as a year-to-year drop. But that might change, if there is a penalty and it continues. … [Read more...] about Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
You have to register to comment. Sorry. Blam spam. Damn spam. Registration is one of the best ways to prevent spam. Provide your email address (no, we won’t sell it to anyone!), verify your email and you’re set to start commenting. OK, two more protection levels. We do have basic anti-spam software that watches for things that are typical of spammy comments, and we use one of those read-the-image-enter-the-code CAPTCHA things to keep spam under control. Again, sorry, blame spam. Don’t want the hassle of spam filters? Become a premium member and you bypass both the anti-spam software and the CAPTCHA. Why allow premium members such an expressway? We think few people are going to go through the trouble of becoming a premium member just to spam us (and should they actually do this to drop a spam link, well, we’ll catch it on the human side). … [Read more...] about Search Engine Land’s New Look
I'll offer a disclaimer here, both Matt McGee and Scott Allen are good friends of mine. I don't think that in any way biased my findings or the way I presented them. The only caveat is that I actually knew that Matt was new to KeyRelevance. I may not know of similar situations with others. … [Read more...] about How Well Do Search Marketers Brand Themselves?
Learning the different techniques to keep a business on track with its SEO marketing strategies can be time-consuming and frustrating, since algorithms change from year to year. These WordPress solutions equip businesses with the tools they need to create successful marketing campaigns through their WordPress sites quickly and easily. Because they're so affordable, even free in some cases, these plugins are the perfect addition to any business's WordPress CMS. Take a look at the infographic below to see how on-page elements correlate with organic search rankings, and you'll have a clearer idea of how and why SEO Wordpress plugins give websites an advantage when it comes to search visibility. … [Read more...] about 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized