Holly Miller is the Senior Manager of Digital Marketing at Searchmetrics. In this role, she leads digital marketing efforts and the strategy behind blending earned and paid media channels with content marketing, social media and events in partnership with the Global Marketing and Content Marketing teams. Prior to this, Holly delivered SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. She's passionate about sharing her unique professional insight to help marketers improve their customer experience through the use of data.Holly Miller. … [Read more...] about Google Doesn’t Want You to Read This
Search google search google
For example, in a search for [harry potter], the Harry Potter & The Order Of The Phoenix movie web site comes up first on Cuil. This is out of thousands of possible pages. How on earth can Cuil know just from the content on the page itself that the movie site should be in the top results, especially in a web environment where people can (and will) custom tailor content to mislead search algorithms? … [Read more...] about Cuil Launches — Can This Search Start-Up Really Best Google?
The last update Panda 4.1, (September 2014) took around 8 weeks to complete. Earlier updates were usually completed in a shorter time frame. There may have been small tweaks afterwards, but SEOs, content marketers and decision-makers could accurately identify whether or not they had been affected by the respective changes.Google Mobile Update, took even longer, and as was the case with Panda 4.1 it was only weeks later that some sites noticed changes in the data – or continued to slip down the rankings. … [Read more...] about Google Panda Update 4.2: Winners and Losers
Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. What exactly is app indexing? Why is it important? Should SEOs and marketers even care, especially if they don’t sell an Android app? … [Read more...] about Why It Matters For The Future Of Search
Google has said the Hummingbird algorithm represents the biggest change in 12 years. Hummingbird is part of Google’s need to become less dependent on keywords. Google’s Penguin and Panda were additions to the existing algorithm, but Hummingbird is a complete replacement of the algorithm. Penguin and Panda have been incorporated into the Hummingbird algorithm. Hummingbird looks at over 200 signals when determining search rank for a site — and PageRank appears to be one of them. Links can and will continue to impact PageRank, meaning that credible backlinks are a major component of Hummingbird. Google Plus will impact the search experience, but not in the same way for all people and all searches … [Read more...] about How Will Google Hummingbird Impact Links? Here Are 6 Ways