This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. I’ve always been fascinated by the constant evolution of search. It scares me to accept that I’ve never been able to get the full grasp of these changes. I couldn’t sit still. My career was built on writing and consulting about SEM. I should be prepared for the future. I should know what’s coming next. But, I don’t. The future of search has me in a constant spin cycle. Do you feel this way? Bing has 133 million monthly searches. Google hit over 100 billion. That’s a lot to take in. The good news is this hasn’t stopped me (or others!) from digging into these changes. This past year working at SEJ has allowed me to explore new strategies to help explain the future of SEM. I discovered that I’ve been looking at the future of search all wrong. And, I think a lot of us have. What is the Future of Search? I’ve worked on over 100+ SEM clients. The … [Read more...] about Search Marketing Is The Future, Right?
This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday search news round-up, we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while. But now, new figures from the NPD Group have cast doubt over whether retailers will make this holiday shopping season a success after all. Al Roberts reported for Search Engine Watch this week on how heftier discounts and more abundant week-long deals than in previous years mean deeper holes for retailers to climb out of in order to match last year’s sales numbers. The record-breaking Black Friday and Cyber Monday sales figures are evidence of the fact that more and more of consumer purchasing activity is taking place … [Read more...] about Four most important search marketing news stories of the week
Image by Gary Illyes Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance of their Facebook campaigns with their campaigns on other platforms. Also, Google’s Next Cloud Conference has revealed that Google’s machine learning technology can recognize objects in videos, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP over the past few days. Emoji appear in Google AdWords ad titles A couple of weeks ago, we reported on the official return of emoji to the Google SERP, after a decision was taken to remove them in 2015. Now, emoji have been spotted in the wild in AdWords ad titles, suggesting … [Read more...] about Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji on Instagram, and the news that mobile search and YouTube are leading growth in Alphabet’s fourth quarter earnings. Also, you’ll never guess who one of Google’s most prolific advertisers is – it’s Google. Chan-Zuckerberg Initiative acquires AI-powered search engine, Meta The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. Meta is an search tool which uses artificial intelligence to make connections between scientific research, making it easier for researchers to … [Read more...] about Six most interesting search marketing news stories of the week
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is NOT Falling For whatever reason, search marketers seem to have some sort of an inferiority complex. A lot of us are always on the lookout for new ways that Google is going to screw us over. Seriously, it’s like a laundry list of insecurities: @bigalittlea Kind of. Only Google would TAKE the pennies, not give them. #ppcchat — Susan Wenograd (@SusanEDub) April 22, 2014 It’s like Christmas morning! Only with really deceptive parents who always “surprise” you with presents you may not want. #ppcchat — aaron levy (@bigalittlea) April 22, 2014 Today should be interesting…I’m afraid for my clients in difficult verticals. … [Read more...] about Search Marketers: Keep Calm, Carry On