Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new advanced search page, making it easier to do such searches at Twitter.com. People Search Gets Subject-Specific Now when you search for a topic in Twitter’s search box, Twitter will suggest people to follow based on the overall topic of that search and not just on whether the people or accounts listed have the word you searched for in their name. For example, in a search for android: The “People” results that appear in the top right corner of the search results contain some accounts that don’t actually have the word “android” in them, such as: In the past, Twitter says this generally wouldn’t have happened. Usually, only accounts containing the exact word you searched for would have appeared in the People results. The goal is to help searchers discover new accounts to follow related to what they seem to be interested … [Read more...] about Twitter Improves “Who To Follow” Results & Gains Advanced Search Page
Jul 16, 2019 by Shanti Shunn Search Engine Optimization Vizion Interactive To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom line is, time is spent. Site owners would manage these and other sub-domains individually. After that, the fragmented information would be useless or challenging to read. Now, Google Search Console is the domain property that takes care of those challenges.What Is It?Google Search Console “domain properties” is the new way to verify, search, and combine all data from existing URL’s. With domain properties, there is no need to manually combine data. Instead GSC domain properties combines all protocols, sub-domains, and paths for a website. This includes websites … [Read more...] about Google Search Console Domain Property: Get it Now
In his book “The Filter Bubble: What the Internet is Hiding From You” and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a self-perpetuating personal bubble of influence. Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing content from feeds of those in our network we frequently click on, and suppressing those whose content we do not. Search Implications Pariser’s argument about the online filter bubble phenomenon has broad implications for the world of search. Long-time search marketers are well aware that as far back as 2005, searchers began to see different search results for identical … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine rankings as a metric of success, and instead looking at business growth, conversion rates, and return on investment. Rankings are a traffic delivery mechanism. Traffic can be hit or miss. Not all traffic is targeted. We see it all the time, clients like you are looking for rankings for your industry terms. But, quite often the time and effort needed to rank these favorite phrases holds no value compared to the conversions it delivers. That means, the ROI just isn't there. Instead of focusing on these "pet" terms, and potentially wasting … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Perhaps this is never a question you considered, especially if you work in a small company. You probably don't have much of a budget. Why not use the same landing page for the same keyword in both organic and paid search? It's the same exact keyword, after all. There's no need to pay for two different pages about the same thing. But if you work for a large company, you might be familiar with this question already. It is very common for the teams that run SEO and PPC to be completely separate. And when your teams are completely separate, they tend to do things separately, because coordination costs time. So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic. The question is whether it is a good idea. How would it affect your numbers if your paid and organic landing pages were the same?The only way to find out is to try. But before you try, you might want to consider a few things:You are doubling your content costs. … [Read more...] about Should PPC and SEO campaigns have different landing pages?