This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.) … [Read more...] about Twitter Improves “Who To Follow” Results & Gains Advanced Search Page
Google Search Console has just launched their newest domain properties update in response to website owners everywhere. Web users alike were frustrated by the tediousness of tracking virtually endless URL’s. The answer is the domain properties update which allows the data from all URL’s, pathways, and sub domains to be viewed as an aggregate whole. Data tracking these domains is an important aspect of SEO, but it is not the only task. The GSC domain properties update is now more efficient to allow more time for other SEO duties. Setup requires a Search Console account and ownership verification. After this, setup is simple enough for all users to complete. Google Search Console strives for optimal functionality. Users would be wise to take advantage of its newest updates. … [Read more...] about Google Search Console Domain Property: Get it Now
Make Sure You are Found In People’s Bubbles: This might seem obvious, but as a first step make sure you have a regular presence sharing content in the social networks so that you give yourself the best chance of being found wherever people’s filter bubbles manifest themselves. Depending on your vertical, you may also find synergy between social and SEO presence to be important. Analytics Visitor Segmentation: Learn how to utilize web analytics to customize your reports. Through these custom reports, learn about your visitors – who are they, and more importantly, who are they not? This will help you determine if your content is not reaching certain bubbles. This post by Avinash Kaushik is a good primer on delving into the detail of segmenting your analytics data. Make sure your technology is up to snuff: The SERPs are now more than a collection of links – research shows 8 out of 10 high volume keywords include digital and social assets. Mature technology can … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
Searcher expectations play a significant role in the ability of your site to convert visitors to customers. Quite frequently, you, dear client, have rejected our usability recommendations. I know, you just want rankings, what do we know about usability? Well, quite a bit, actually. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Perhaps this is never a question you considered, especially if you work in a small company. You probably don't have much of a budget. Why not use the same landing page for the same keyword in both organic and paid search? It's the same exact keyword, after all. There's no need to pay for two different pages about the same thing. … [Read more...] about Should PPC and SEO campaigns have different landing pages?