May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Search the scriptures daily
It's common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing -- that's certainly true. While I'm a few weeks late on my own schedule, I still wanted to share what I saw as the five most influential changes of 2006 for those in the SEM game. #5 -- Google Buys YouTube for $1.65 Billion Everywhere else, this is the biggest item in 2006. I get it, and understand why. Please keep in mind though that my list is of the most influential changes of 2006. The core group of Internet users do not use video search to be productive online. If anything, they do it to kill time and productivity. As a result, I find this less influential than the rest of the list. So why is Google's acquisition of YouTube influential for those in the SEM industry at all? Well, even for a major company like Google -- $1.65 billion is a lot of money. While the cash flow earned from their advertising … [Read more...] about The Search Industry’s Most Influential Events of 2006
Live blogging coverage of the SES NY session: "Small Voices, Big Impact: Social Media for the Little Guy". Moderator:Stoney deGeyter - President, Pole Position MarketingSpeakers:Amber Naslund -, Director of Community, Radian6Jennifer Evans Laycock - Director of Social Media, SiteLogic; Editor-in-Chief, Search Engine GuideChristina Kerley - Marketing Specialist, ckEpiphanyTim Kendall - Director of Monetization, FacebookSocial Media Conversations - Jennifer Evans LaycockTo start off, she offered some sage advice for those entering the social media space. The first is to stop running towards the bleeding edge, because most of your target audience won't be there yet. Use the tried and true tactics and channels to start off. The second is that social media is essential in recession. It allows you to connect with and hear your customers.Next, Jen talked about social media launch points. The first is Flickr. some of the benefits are that is has a highly involved, engaged audience, groups … [Read more...] about Search Engine Strategies New York – Small Voices, Big Impact: Social Media for the Little Guy
Sector insights Sam Silverwood Cope, 24 May 2019 SEO rank tracking: Daily over weekly There are a lot of tracking tools out there, all offering slightly different outputs and results. Some offer monthly domain tracking, others offer weekly domain tracking. Part of the Pi Datametrics toolset is daily rank tracking, across any search engine in the world. At Pi we track every URL (not just domains) for the top 100 results in any search engine for any given search term in our database – every single day. What’s more we store all that data so you can retrospectively check who was in a particular position on any given day, or where a new competitor has just sprung from – even if you hadn’t originally specified them as one of your designated competitors. With daily rank tracking, you can see so much more, and can dictate overall strategy for your online offering. What do you do with just weekly SEO tracking? A large London based advertising agency last week … [Read more...] about Why it’s important to have daily tracking over weekly
What’s the most popular internet activity? It’s a tie between those perennial winners, search and email. A new survey finds both are done by 92% of online adults in the United States. Most Popular Activities The stats come from a Pew Internet survey from May 2011, out today. Here’s the trend chart from the survey: You can see from the chart that both email and search have been the most popular internet activities since Pew has run these type of surveys back in 2002. Typically, email has been just slightly more popular than search, but the two are tied at being conducted by 92% of internet users. This latest survey on search was conducted from April 26 through May 22, 2011 and had a sample of 2,277 adults, those 18 years and older. The Rise Of Social Networks & News Seeking In other activities, getting online news (76%) has held overtaking buying products online (71%) for the second year running. Especially notable is that social networking use has continued … [Read more...] about Top Internet Activities? Search & Email, Once Again