Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Search the scriptures daily
Aside from the many business moves that Google made this year, there have also been a number of crack downs on those of us in the industry. From the referenced minus-thirty penalty, to "Quality Score" being enforced for AdWords buyers and beyond - one common theme has continued to emerge. We're at the mercy of Google if we wish to make the most of their potential - and they'll continue to throw their weight around. … [Read more...] about The Search Industry’s Most Influential Events of 2006
Live blogging coverage of the SES NY session: "Small Voices, Big Impact: Social Media for the Little Guy". Moderator:Stoney deGeyter - President, Pole Position MarketingSpeakers:Amber Naslund -, Director of Community, Radian6Jennifer Evans Laycock - Director of Social Media, SiteLogic; Editor-in-Chief, Search Engine GuideChristina Kerley - Marketing Specialist, ckEpiphanyTim Kendall - Director of Monetization, FacebookSocial Media Conversations - Jennifer Evans LaycockTo start off, she offered some sage advice for those entering the social media space. The first is to stop running towards the bleeding edge, because most of your target audience won't be there yet. Use the tried and true tactics and channels to start off. The second is that social media is essential in recession. It allows you to connect with and hear your customers.Next, Jen talked about social media launch points. The first is Flickr. some of the benefits are that is has a highly involved, engaged audience, groups … [Read more...] about Search Engine Strategies New York – Small Voices, Big Impact: Social Media for the Little Guy
As we know a lot can happen within 7 days; major drops, penalties or cannibalisation can occur. For the Digital Manager to understand this, we need to see the daily switches between the URL – hence why we track all URLs as well, and not just domains. … [Read more...] about Why it’s important to have daily tracking over weekly
Men, 61% versus 57% of women Whites, 60% versus 57% of African Americans and 48% of Hispanics 18-29 year-olds, 66% versus 64% for 30-49 year-olds, 52% of 50-64 year-olds and 37% of those 65 years or older College graduates, 75% versus 66% with some college education, 41% of high school grads and 29% with some high school education Those earning $75,000 or more, 78%, versus $30-$45,000 at 67%, $50-$75,000 at 66% and less than $30,000 at 38% … [Read more...] about Top Internet Activities? Search & Email, Once Again