Bing Visual Search lets you search specific objects within imagesJun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its Bing Rewards loyalty program to the UKJun 1, 2017 by Amy Gesenhues Bing’s incentive program will also launch in France, Germany and Canada soon. Don’t be tardy! Back-to-school searching starts in July — plan campaigns nowJun 1, 2017 by Purna Virji It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Is your information architecture costing your e-commerce web shop millions in lost sales?Jun 1, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce … [Read more...] about SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Google logo goes green to promote the company’s first official environmental reportJun 5, 2017 by Amy Gesenhues Today’s animated Google logo leads to 72-page report outlining Google’s commitment to environmental sustainability. Focus on these 5 areas to deliver big results in e-commerce SEOJun 5, 2017 by Brian Patterson Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The perfect structure for managing profitable shopping adsJun 5, 2017 by Sponsored Content: Optmyzr When you start advertising … [Read more...] about SearchCap: Retail SEO, B2B searches & green Google logo
Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flagJun 2, 2017 by Amy Gesenhues In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery. Google officially stops using DMOZ for source of search results snippetsJun 2, 2017 by Barry Schwartz With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. EU ready to fine Google billions in shopping search antitrust case [Report]Jun 2, 2017 by Greg Sterling In one of three active cases, the company faces potential fines of up to $9 billion. How to rank for ‘position 0’ in 3 simple steps: A featured snippets primerJun 2, 2017 by Stephan Spencer What is a featured snippet, and how can you … [Read more...] about SearchCap: Google ends ODP description, EU fines Google & local best practices
The formal launchof Search Engine Land remains December 11. However, Barry and I have decided tokickstart the daily SearchCap newsletter this Friday. You can now also signup for our monthlynewsletter, which will now be calledSearch Month. More onthis, plus information on the three different feeds we offer, in the post below. Our Search EngineNewsletters & News Feeds is a new page on the site that coversevery newsletter and feed that we currently offer. That’s a good place to orientyourself, if you want more beyond this post. Until now, I’ve had only one email newsletter signup box on the site. That’sfor SearchCap, ourdaily newsletter. If you signed up for that, you’ve been getting a rundown ofanything we’ve posted on the site. Now that will stop. Anyone on that newsletterwill get a notice about this particular post, then you probably won’t getanother email until Friday, when SearchCap gets going. Barry and I still need to be watching all the news … [Read more...] about SearchCap Newsletter Begins Friday & Search Month Open For Signups
I was talking to someone recently who felt overwhelmed by all the search newsthat happens when they’re out of-touch while traveling. They’d fire up GoogleReader after getting back, only to have hundreds of posts to read through. Isuggested they read our SearchCap newsletter. A few weeks later, they said itmade a huge difference in keeping up. So, I thought it was worth a quickreminder. We put so much time and energy into SearchCap, and it can help anyonefeeling the pressure of information overload. Here’s more about it and why it’suseful. SearchCap goes outtoward the end of each day. You can see an example by looking at yesterday’shere. We list all the top stories from Search Engine Land at the top, with shortsummaries. These are stories where we either have original, in-depth contentfrom our own work or where we feel something’s happened that deserves extraattention. After Search Engine Land stories, we list stories from across the web aboutsearch. … [Read more...] about Feed & Information Overload? Read SearchCap!