Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Searched scriptures daily
First off, Google is their search engine. It makes sense and I understand why they continue to innovate and improve upon search. Unfortunately, a necessary evil in our industry requires them to also hold their cards close to their vest - which leaves us all questioning, speculating and at the very least, hoping. … [Read more...] about The Search Industry’s Most Influential Events of 2006
Live blogging coverage of the SES NY session: "Small Voices, Big Impact: Social Media for the Little Guy". Moderator:Stoney deGeyter - President, Pole Position MarketingSpeakers:Amber Naslund -, Director of Community, Radian6Jennifer Evans Laycock - Director of Social Media, SiteLogic; Editor-in-Chief, Search Engine GuideChristina Kerley - Marketing Specialist, ckEpiphanyTim Kendall - Director of Monetization, FacebookSocial Media Conversations - Jennifer Evans LaycockTo start off, she offered some sage advice for those entering the social media space. The first is to stop running towards the bleeding edge, because most of your target audience won't be there yet. Use the tried and true tactics and channels to start off. The second is that social media is essential in recession. It allows you to connect with and hear your customers.Next, Jen talked about social media launch points. The first is Flickr. some of the benefits are that is has a highly involved, engaged audience, groups … [Read more...] about Search Engine Strategies New York – Small Voices, Big Impact: Social Media for the Little Guy
As we know a lot can happen within 7 days; major drops, penalties or cannibalisation can occur. For the Digital Manager to understand this, we need to see the daily switches between the URL – hence why we track all URLs as well, and not just domains. … [Read more...] about Why it’s important to have daily tracking over weekly
You can see from the chart that both email and search have been the most popular internet activities since Pew has run these type of surveys back in 2002. Typically, email has been just slightly more popular than search, but the two are tied at being conducted by 92% of internet users. … [Read more...] about Top Internet Activities? Search & Email, Once Again