By optimizing your website’s framework or theme and sectioning it into a perfect ‘keyword-‘ and ‘user-psychology’ driven blend, the simple act of publishing an article inside a sub-category like “Hotels Norway > Hotels Oslo > Budget Hotels” will give you additional advantage from Google’s ranking algorithm for related keywords like ‘Hotels Norway’ or ‘Hotels Oslo’ that make up the ‘breadcrumb trail’ leading to the actual content which is only about ‘Budget Hotels’. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
Searches fall into two broad categories
Brand: The real surprise in this data is the general lack of consumer searches by brand name. At 98,632 searches a month, this is extremely low traffic for an industry. This would suggest that consumers do not have a grasp of who the top companies are in the self publishing industry. This is reinforced when you consider that 1.7 million consumers are searching for self publishing services by company and source – both groups are using non-specific terms to describe a company that is unknown to them. These present a real market opportunity for dominating this industry sector. … [Read more...] about How To Model Search Term Data To Classify User Intent & Match Query Expectations
They understand in detail human search behavior. They have strategically invested in information architecture. They have a commitment to develop and deploy high-quality content on a scheduled basis. They understand the role quality visual design (UI) plays in successful user experiences. They believe in human factors, and conduct usability tests. They don’t let technology impact products and services in a negative way (gratuitous use of web 2.0 gimmicks). They have high engineering standards, and validate their code before shipping. They understand that SEO page markup has to be based upon quality content, not gimmicks. They understand technically how crawlers and search technologies impact content find-ability. They understand that a first-page search engine ranking has more to do with high-quality content, and a superior user experience. … [Read more...] about Giving Customers What They Want: A Search Behavior Analysis
Jansen: Everybody is saying (again), “This is the year mobile searching’s going take off.” It’s been going on for four or five years now, and really, at least here in the US, it hasn’t really happened yet. But what I think is going to make it hit the mainstream is this combination of localized search. When you have a mobile device, the technology has so much more information about you: it’s got your location to within a couple feet, the context that you’re in can really start entering the picture and information gets pushed to you—I’m thinking tagged buildings and restaurants and cultural events and on and on. And so with my mobile device, where I can talk into it, I don’t even have to type anything. I want “what’s going on in the area?” and it automatically knows my location and the time and perhaps something about me and the things that I’ve searched on before. “Oh, you like coffee shops where … [Read more...] about Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization
A user's experience with searching crawler-based engines can be spotty, however, because databases contain promotional spam. The more typical a query, the more likely it is spam will appear in the results. The more unique a query, the more crawler-based search results will shine. … [Read more...] about Improve the Usability of Your Search Results