Searches when selling property

In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when a real estate portal website manages to be among the top five in their search category with head keywords in less than a year. It’s not hard to invest a lot of money in AdWords, if you have deep pockets, but to manage a move like that with a balanced visibility of paid and organic is tricky in any industry. Boligportal.dk, a real estate portal in Denmark, has managed to move into the Homes & Apartments For Sale category, ranking #7 organically, and #2 in paid visibility in a mere 11 months. Hanne Hasseriis Gormsen, Online Marketing Manager at Boligportal.dk, tells us about their journey and how competitive intelligence plays a big role in their success: “Boligportal.dk is 15 years old and for a long period it has been possible to sell properties from within our portal, but in June last year, we re-launched this section of the site and are … [Read more...] about Taking Control of the Search Market with Competitive Intelligence

Image by kbock70 via Flickr Everyone is staring hard at Bing, Microsoft's new search engine, and I mostly like what I see, with one exception. I've written before about the search engine conflict of interest between highlighting their own properties and providing the truly best answer. In the quest for ever more cash, search engines are presenting results that point to their own pages. What does that mean to the searcher and to the search marketer? If you don't know what I am talking about, take a look at search results from any major search engine today. They often highlight Web properties owned by their parent company. Google shows its YouTube videos, Yahoo shows its Flickr photos, Ask.com shows its CitySearch results, each of which shows more of their own advertising. Yahoo's Tim Mayer has been refreshingly open about their goal: to keep searchers on their results pages for as long as possible. Microsoft didn't start this trend, but Bing is certainly part of it. From the few … [Read more...] about Searching for profits more than answers

While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, … [Read more...] about 9 SEO tips for better Google Image search results

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Can't Get Away From PageRank, Blame Moz Domain Authority For years and years, Google has been trying to get away from having webmasters and SEOs focus on their PageRank score. They finally killed off toolbar PageRank a year ago but now, time and time again, people are selling "domain authority... Google Tests A Darker & More Bold AMP Logo In The Search Results Aleyda Solis posted on Twitter a screen shot of the new mobile interface but with yet a new addition, a bolder and darker AMP logo in the search results. Typically... Back Button On Google Loading Blank Page: Bug For Some It seems there are many searchers complaining in the Google Web Search Help forums that the back … [Read more...] about Daily Search Forum Recap: July 17, 2017

by Alex Chris60 Comments Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.What is SEO?Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.Why is SEO important?In today’s competitive market, SEO … [Read more...] about What Is Search Engine Optimization And Why Is It Important