I love local search. It follows many practices similar to Web search, though different often in ways that do reflect an attempt to map the real world. Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. It has its own challenges as well, such as the streetviews car being turned away at sentry guard booths for military bases, or not being able to drive down “private” roads. Google Maps also can’t use latitude and longitude coordinates in places like China since their export and use is classified by that country as if they were munitions. I’m also often frustrated by local search. Driving directions from Google often begin by telling you to go “east” or “west” on your first turn. I’m not Mason or Dixon, Lewis or Clark, and … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
Searching in data structure pdf
I don’t always have time to dig as deeply as I like into some of the patent filings that I uncover each week, and end up not writing about some interesting things that the search engines come out with. Instead of not mentioning those at all, I think I might try to do a weekly post pointing out some of the most interesting of those each week, like the following. If you find something interesting about any of them that you would like to share in the comments, please be my guest… Google Google explores providing better data for advertisers, especially those with multiple web sites focusing upon broad geographical areas, in the following patent application: Large-Scale Aggregating and Reporting of Ad DataInvented by Weipeng YanUS Patent Application 20080120165Published May 22, 2008Filed November 20, 2006 Abstract Statistical data relating to one or more parameters associated with an advertisement may be gathered. The statistical data may be filtered to a Universal Resource … [Read more...] about Google on Aggregating Ad Data, Yahoo Messes with Map Reduce, Microsoft Explores Hierarchical Tagging
The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In the real world, not everyone has the time, budget, and expertise to do that. There may also be other “marketing” reasons. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials. Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it. 1. Make sure your PDFs are text based. Okay, this first one is pretty obvious. However, we still find companies whose materials were designed in an image-based program. When the PDF is made using these programs, the PDF is an image; there is … [Read more...] about Eleven Tips For Optimizing PDFs For Search Engines
One of the challenges in B2B marketing is the need to satisfy inquiries and research from multiple decision makers within an organization. Search engines are one of the first places all of these parties will go, but with different search queries in mind. This fact is something search engine marketers working with B2B organizations need to recognize, and develop keyword and copy recommendations in association to this. Unlock The Potential Search Intent Of A Keyword Target While keyword research is the foundation of every search engine marketing strategy, it is important to realize research goes beyond the discovery of estimated search volume. B2B search marketers should consider three important steps following search discovery, in the keyword research process: The type of content that ranks well for a particular keyword query The type of sites that rank well for a particular keyword query Potential objectives the searcher may have when they perform the keyword query In many cases, we … [Read more...] about 3 Content Strategies To Target Decision Makers By Search Intent
Google might be synonymous with the word search in most of the world, but that hasn’t dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site previews in search results A multimedia search within a site function A social layer which, among other things, allows Volunia users to share information and connect to one another My sense is that it is the social layer which will be most appreciated by Volunia users. Let’s look at each. Volunia Search Result Previews Offer A “Fly-Over” Site View During his launch presentation, (in Italian, starts at 40 minute mark) Volunia founder Massimo Marchiori described search users as similar to chickens, trapped in cages and incapable of flying. Users have been forced to choose search results by consulting one of those classic 10 item … [Read more...] about Volunia, A Social Search Engine, Invites Public To Kick The Tires