Pages that appear in search results where the query terms searched for are related to the primary content of those pages are likely to provide a much better experience for a searcher than pages appearing in those search results where noise on the page is related to the query searched for by someone. … [Read more...] about Search Engines, Web Page Segmentation, and the Most Important Block
Searching words on a web page
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at ExcessVoice.com. You'll find additional articles and resources on his separate site for freelance copywriters, FreelanceWritingSuccess.com. … [Read more...] about Should Writers Be Held Accountable for Web Page Performance?
With some sites, certain pages and core terms might be interchangeable. For example the phrases "web marketing" and "internet marketing" could easily be a good fit for the same page. What you want to be sure is that each core term is the best possible fit for any given page. You can do this by analyzing the existing content, looking to see if one fits more naturally than the other. Don't recreate the wheel if you don't have to; find the best fit and move forward. … [Read more...] about How to Optimize a Web Page in 7 Easy Steps
Two searches I did for posts on places where I had checked in did not pull up, no matter what variety of words I used for the place (Jumbo Slice Pizza in Adams Morgan, DC, and Oasis Mexican Restaurant in San Antonio). Text in the post itself was searchable, even though the tagged place and friend in that same post were not. Searches for other places did find the searched terms in tagged places or friends. … [Read more...] about 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Most of the time, this is due to the search engines personalizing their results for each user. We also know that things such as time of day, browser settings, previous searches, and even social network connections can influence the Search Engine Results Pages (SERPs) to individual users—more so when logged in to the engine account but also when a user isn’t logged in at all. … [Read more...] about Preview Live Search Engine Results Pages With The LiveSerp Toolbar