Security economic

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, we are joined by Robert ‘RSnake’ Hansen, who is VP of WhiteHat Security Labs, well-respected DefCon speaker, world renown hacker, writer of Slowloris, and creator of Ha.ckers.org. In our discussion, we talk about a number of really important topics, such as what webmasters need to focus on when it comes to website security, hiring a forensic team to evaluate your site, HTTPs and whether it helps, whether WordPress is a secure platform, should we really be worried about NSA, Facebook, and other companies tracking our data, finding Hillary Clinton’s email servers, and China’s new social engineer hack that is pretty damn scary. This is definitely a Marketing Nerds Podcast you don’t want to miss. What Companies Should be Considering to Stay Secure Online Today … [Read more...] about #MarketingNerds: Robert Hansen Talks Web Security

Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. The core premise is that Microsoft as a company isn’t succeeding at search because it views search as a task it has to do, rather than one it really wants to do. The article below is an adaptation of that presentation. There’s even a movie. Let me say from the outset that there are those within Microsoft who DO love search — in particular, those involved with the search products. I also want them to succeed. Very much so. Google does need a counter-balance, and Microsoft has a quality search product that could provide this. But sadly, I also feel the same people within Microsoft who are so diligently trying to succeed are let down by a company … [Read more...] about Tough Love For Microsoft Search

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people's eyes and win their hearts is a challenge, though. And often, when our content isn't breaking through the noise we can fix it with a few slight edits and tweaks. Editing content and copy is a key part of the creative process but is often overlooked. In this post, I'd love to share 11 editing tips and tricks to help you take your social media content to the next level. Ready to jump in? Here we go… These 11 powerful, uber-specific editing actions will help you make your social media copy more addictive, engaging, and compelling. 1. Focus on the Reader When you're creating social media content, you face stiff competition for attention. Friends, family, celebrities, other brands and more are all vying for your reader's attention on social networks. If you'd like to stand out and be seen, it's … [Read more...] about 11 Simple Edits to Improve Your Social Media Content

Shortly after the last holiday shopping season, marketers whipped out their calculators and started crunching the numbers. The holidays are a critical revenue-generating time for retailers, but last year, instead of trees overflowing with gifts and tables filled with food, the country faced a painful recession. Once the revenue analysis started rolling in, nothing could be done to increase lackluster holiday sales after the fact. However, the successes and failures of online retailers last winter provide lessons for operating businesses down the line. Now, nearly six months later, the time has come for retailers to begin implementing strategies based on those lessons, preparing their site for the holiday season ahead. Back in January, with preliminary holiday sales figures rolling in, I wrote about some practical SEO considerations for e-commerce sites. Paying attention to content and design, a search-friendly CMS, an easy-to-use shopping cart and analytics data all play an important … [Read more...] about Online Retail’s Early Holiday Prep: 3 Engaging Steps

We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before 30 September in order to receive the “beta” discount rate, 15% off the regular ticket price. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across the field, without bias towards any one vendor. I will kick off the program on Day 1 with a talk on … [Read more...] about Here’s what to expect in 6 weeks