About Latest PostsMarvin RussellFounded MySiteAuditor • Former Agency Owner • Let's connect on Twitter Latest posts by Marvin Russell (see all) 6 Simple Lessons I Learned Selling My SEO Agency - December 12, 2018 Free SEO Sales Pitch Presentation - November 1, 2018 10 Free Keyword Research Tools – 2018 Edition - October 17, 2018 For 10+ years I ran a digital marketing agency that specialized in SEO. Then came the idea for MySiteAuditor. It took off way faster than I expected and before long, it was all I could think about. A SaaS with a fast growing MRR, little to no overheard, and zero customer acquisition costs looked so appealing compared to a team of employees, office politics, clients, and endless sales meetings. I knew what I had to do. I needed to prepare my agency for acquisition. This was an exciting and crazy time in my life so I’ll have to go into more detail in future posts. For now, I’ll just share a … [Read more...] about 6 Simple Lessons I Learned Selling My SEO Agency
Selling debt to a collection agency
In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies. This 10 question quiz is an easy way to understand whether or not you’re doing all of the things we were doing when we were killing it for our SEO customers. If you can say YES to each of … [Read more...] about 10 Question Quiz – Will Your SEO Agency Pass or Fail?
I was on Facebook a few weeks ago and a friend had written a post about how fantastic Purplebricks were when selling his house, and how his Purplebricks’ Local Property Expert was amazing. Referrals like this are pure gold for anybody, especially in an industry that’s worth roughly £11bn a year, with an annual growth for 2013-2018 forecasted at 4.4%. Estate Agent Today has tipped Purplebricks to be the biggest estate agent by 2019. With the sharp drop in share prices of Countrywide and Foxtons, it’s easy to think this is just the start of the decline in traditional agents. What is interesting, though, is that Purplebricks don’t appear when searching locally for ‘houses for sale in Leeds’, or when searching for houses in the other top 10 places to live in the UK. The Search Engine Results Pages (SERPs) are dominated by property portals such as Rightmove and Zoopla, with other property portals e.g. OnTheMarket.com also featuring on the … [Read more...] about Online estate agents: what do they know that traditional estate agencies don’t?
Do you own, manage, or work in a digital agency?Then you know how hard it is in today’s digital environment to effectively see an award-winning performance and show value to clients.If you can do both of these you are probably achieving the most crucial, and sometimes most difficult, task: making the client happy.Most digital agencies make mistakes throughout the lifecycle of a campaign. It’s inevitable.However, getting off on the wrong foot with a client, or derailing mid-campaign, can completely wreck the relationship.Throughout my career in digital marketing and advertising, I have worked for small, medium, and large digital agencies.When I’ve avoided the following three mistakes, I’ve enjoyed campaign management success.Whenever I’ve made these blunders, the result has been some rather terrible and embarrassing fires.Flub 1: Focusing on the Website, not the ClientKnow the client.Every engagement should start with either a half-day meeting or, in the … [Read more...] about 3 Digital Marketing Agency Client Flubs You Must Avoid