A new generation of search engines is starting to become publicly available, so it’s time to start thinking about how it will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). Behind the scenes, these search engines try to understand the meaning behind the text web pages and so when you query them, they map what your query means and find answers based on the meaning they’ve extracted. It’s all very neat, and there are many examples: Powerset (which Microsoft recently acquired), Hakia, [true knowledge], Cognition, and a few others. Since these are still early days, I won’t be telling you how to do SEO for this breed of search engines—we can’t just yet for various reasons. Instead, I want to get you to start thinking about these search engines and what they mean for SEO in the future. I will … [Read more...] about SEO For Semantic Search Engines
Semantic search engine
The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the development of semantic technology and why it has now become so commercially viable and topical. It will also take a look at how the technology enables “answer engines,” rather than simple search engines, to improve the user experience. For example, look at the direct answer to a query for [Barack obama birthday] in Google. According to announcements on Google’s Inside Search blog, this is only the beginning of building an “artificial intelligence” engine, or its “Star Trek” computer.” Of note was the comment posted at the end of Google’s blog announcing the Knowledge Graph by Amit SInghal: … [Read more...] about How Search & Social Engines Are Using Semantic Search
Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit you with a result based purely on your keywords? Like if I had typed in ‘Portishead’ without context I would have been offered a mixture of results based on the band and possibly the town in Somerset. However right now in this modern semantic world of ours, if I type in ‘Portishead’ I’m purely given results about the band, mainly because most of my search history is music related and not at all Somerset related. That’s semantic search at its most simplistic. Taking various details about the … [Read more...] about What is semantic search and why does it matter?
When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we type our queries into Google and usually get fairly useful results, the same has not always been true for the information gleaned by scientific researchers. Although existing resources like Google Scholar and PubMed provide scientists with resources much faster than the methods of old, they don’t always cover the nitty-gritty details that are needed. Now, a new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly. Semantic Scholar has been labeled a game-changer for these professionals, who previously had no way of effectively combing through mountains of dense research. While Google Scholar has a huge database – it has indexed more than 200 million articles to … [Read more...] about Semantic Scholar, A New AI Search Engine, Is Changing the Way Neuroscientists Do Their Research
The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between research papers. The search start-up, which was founded in 2010, previously charged some users for subscriptions or custom solutions, but the Chan-Zuckerberg Initiative intends to make it free to all after spending a few months enhancing the product. The Meta search engine is designed to make it easier for researchers to search through, read and link together more than 26 million scientific papers. It also provides free, full-text access to some 18,000 journals and sources of literature. Meta’s artificial intelligence capabilities allow it to draw connections between papers, recognising where authors and citations overlap in order to … [Read more...] about Chan-Zuckerberg Initiative acquires AI-powered search engine Meta