Which raises this question: how will these search engines determine authority? Once they leave the confines of Wikipedia, which is reasonably accurate, and begin to index the full web, will they return sites in their results simply because a page happened to have the right sentence structure to answer a query? Sadly, from my experience, Hakia seems to be doing this already. Not being able to accurately identify authority could be deadly for the success of these semantic search engines. … [Read more...] about SEO For Semantic Search Engines
Semantic search engine
It started with linking. Search engine engineers discovered that if they looked at not just how many links pointed to a site, but also at where those links came from, what the content of those sites was and even how many links pointed to those sites, they could start to make a better judgement about the quality of those links (or votes). At the same time, search engines realized that they could tell if a link was a one way link or a reciprocal link and made the obvious judgement that a one way link probably made up a bigger vote of confidence than a traded link did. In other words, search engines started to "learn" how to make judgements more like a human does, which made for better search results. … [Read more...] about Search Engine Algorithms – Understanding the Pinocchio Effect
Most of you read that headline and either thought "I really don't want to hear about Mahalo again" or "No they're not! They're algorithms!!" Well I'm with you on the first one, but you couldn't be more wrong on the second. Algorithms are programmed by the people, for the people and umm...of the people. In other words, every day that passes us by, search engines do a better and better job of replicating human judgement about the quality and authority of web pages. So why do some companies still think you can automate the process? … [Read more...] about Search Engines are PEOPLE!
Semantic Search: What Is It? Essentially, semantic search is an umbrella term for the growing tendency for search engines to factor in user intent, and the wider context for keywords. It’s predicted that this will eventually include a search engine’s ability to infer details from unwritten subtext. … [Read more...] about What Does Semantic Search Mean for SEO?
Semantic Technology Helps Provide Relevant Answers It is at this point that the three major search engines got together and announced support for schema.org, not only diverging from previous standards of markup (namely RDFa) and initially announcing support for microdata only (subsequently changed due to uproar in the Semantic Web community), as well as the logical acceptance on the part of the search engines to consume information that converts to high standards, data quality and standards body definitions. … [Read more...] about How Search & Social Engines Are Using Semantic Search