Every Local SEO project is different, which means you can’t run from an SEO checklist, fix the issues, and move onto the next client. In Local SEO you are dealing with two sets of algos, Organic and Maps; and maps can be fairly tricky because this runs out of multiple data sets and what Annabot (Maps bot) defines as a certain location. This case study is for a local taxi company in quite a competitive market. With a of population 200,000, around 60 million tourists to the greater area, and two international airports within 30 miles. The client came to me with a pretty decent organic ranking already for location-based queries. However, the site was not appearing in local pack for actual in city searches; this is a problem for a taxi business that mainly operates in a city. Sorry, I can’t post the domain, but the taxi industry is very cut throat and with Uber encroaching this business needs every edge it has. Issues: After analyzing the site, its current organic … [Read more...] about A Case Study of Winning in Local SEO
Semrush local seo
For a local business it is hard to compete with the big names online, but if you are strategic in your approach and have the right tools, you can easily grow the visibility of your brand and increase your sales. Here are Four Steps That Can Help with Local SEO: Establish Your Online Presence Prepare Your Website Improve Your Visibility Track Your Results Establish Your Online Presence We will start with a simple yet important thing that a lot of business owners ignore — business listing directories. It is not enough to just have a website; you need to put your business information out there for the customer to find. The information should be accurate and consistent across the internet, and this can be a challenge; we will get to that in a moment. First, let’s figure out: What is a business listing and what is business information? Business listing directories are basically today’s replacement for the last century’s Yellow Pages. These are maps, apps, … [Read more...] about Four Ways to Improve Your Local SEO with SEMrush
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual sacrifice to the SEO gods in order to recover lost rankings. Somehow, that one never took off. But there are plenty of other great SEO tools out there to help you get the Local SEO job done, and as part of my monthly indentured servitude to Search Engine Land, I hereby present thee with ye olde Local SEO Guide Local SEO Tool Stack. Google In many ways, all you need is Google. Turn off your targeting computer and trust the Force. And of course, Google Analytics, Google Webmaster T — I mean Search Console, Google Docs, Google Page Speed Insights, Google Mobile Friendly Test and whatever other new/updated free thingy Google is offering these days. Hint: This list of all of the structured … [Read more...] about Do you have the right local SEO tools for the job?
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold): But what’s even more important, they seem to find them quite useful. According to this data from MDG Advertising, 71% of users value information provided in local search results 36% think these results are convenient 14% use them to find a local business each month A staggering 61% of local searches result in a purchase Getting listed and maintaining local rankings however isn’t simple. And that’s for a number of reasons: Page Space is Limited Google displays many elements in local results – addresses, reviews, star ratings, and much more. Above that, it also displays AdWords ads and organic results. All these elements take up precious “page estate,” limiting the number of local results per page. … [Read more...] about 5 Local SEO Tools for E-commerce Merchants
Finding local businesses is rapidly becoming what the internet is for. Four out of five mobile phone and tablet owners use their devices to search for local business information, and 80% of those searches result in a purchase. Further, according to data from Google, 50% of consumers who made a search by mobile made a purchase in store within 24 hours: That’s great, right? Yes, it is. But it works a little differently than traditional SEO. “Long distance” SEO is increasingly about content optimization and integration, while local SEO is far more about citation building – getting your name and address mentioned by local sites with authority. David Daniels, in an article on Search Engine Watch, calls citation building “the new link building.” Citations and prominence have a huge impact on whether your local business shows up in SERPs or not. And since search is how customers find a local business, you need to leverage citation building to win at local … [Read more...] about Proper Local SEO Citation Building Helps Users