When you upload an image in WordPress, WordPress does not only store the image, it also creates a separate so-called attachment URL for every image. These attachment URLs are very “thin”: they have little to no content outside of the image. Because of that fact, they’re bad for SEO: they inflate the number of pages on your site while not increasing the amount of quality content. This is something that WordPress does, which our plugin takes care off (if the setting is correctly turned to “Yes”).Historically, we had had a (default off) setting that would redirect the attachment URL for an image to the post the image was attached to. So if I uploaded an image to this post, the attachment URL for that image would redirect to this post. In the old way of dealing with this, it meant that images added for other reasons (like say, a site icon, or a page header you’d add in the WordPress customizer), would not redirect. It also meant that if you used an … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
Send large attachments with mail drop
If you deleted the content with good reason and want it permanently gone, but for some reason don’t want to delete the media attachment page itself, you can change the plugin to implement a 301 permanent redirect there instead. This will send the traffic to your homepage directly. I don’t recommend this, because the user might be looking for the image itself, and won’t find it on your homepage. I’d prefer deleting the attachment page when I find such an instance. … [Read more...] about How Indexing WordPress Attachment Pages Can Hurt Your SEO
1. Check your blacklist status regularly Marketers don’t always automatically receive notifications when they’ve been blacklisted, so it’s up to the marketer to monitor their brand’s email sending reputation. There are a number of free online resources that marketers should utilize to check their blacklist status before sending an email blast, such as Barracuda Reputation Block List or MultiRBL. … [Read more...] about 5 tips for sending an email blast without getting blacklisted
Brands eyeing the soon-to-be largest, most lucrative demographic — the Millennials — will love to know 18-39 year olds check their e-mail more than anything else on their phones. So getting your brand’s icon and call-to-actions in front of audiences they frequent the most can provide significant rewards. … [Read more...] about Increase ROI By 4,300% With E-mail Marketing
In creating a bonus for your audience, make sure that it is something they will find useful after using your product. You can do this by taking a look at their pain points. What are their fears and pains? A bonus on that could help a great deal. … [Read more...] about 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing