Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
Send large attachments with mail drop
Not too long ago, you may have started noticing a lot of pages in Google search results that don’t really look like they should be there. These results lead to a blog post, but the “post” is actually just an image with the associated alt text. It has all of the top and sidebar trappings of a normal blog post, but it’s not a post itself.These pages are showing up in search because of an update to the Yoast SEO plugin that, perhaps accidentally, enabled those pages to be indexed. If you’ve seen them in the past, it’s likely because of another plugin, or lack thereof, making them visible.These pages exist on WordPress by default, but they aren’t meant to really be visible to the web at large. The setting exists in case you want to go all-in optimizing your image pages, writing long mini-posts about each image you create. This is something basically no one does, though.These pages can actually have a large impact on your SEO. I can attest to this … [Read more...] about How Indexing WordPress Attachment Pages Can Hurt Your SEO
Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors. I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted not only damages your sending reputation, but it also decreases engagement with the subscribers who want to receive messages from that specific brand. Before sending email blasts, marketers should put in the time and resources to ensure maximum efficiency. Below are five tips for sending blasts that will help ensure your email marketing messages get delivered to the most engaged recipients and keep brands off the blacklist. 1. Check your blacklist status regularly Marketers don’t always automatically receive … [Read more...] about 5 tips for sending an email blast without getting blacklisted
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail marketing. According to an August 2013 report released by the Direct Marketing Association, E-mail marketing yields an average 4,300% return on investment for business and brands across the United States. E-mail Marketing in 2014 and Beyond Considering the rise in use of mobile devices over the last four years, consumers are continuously becoming more comfortable with making on-the-go purchases. In fact, it is estimated that commerce transactions will reach $3.2 trillion in the next three years, according to Juniper Research. Brands eyeing the soon-to-be largest, most lucrative demographic — the Millennials — will love to know 18-39 year olds check their e-mail more than anything else on their phones. So getting your brand’s icon and call-to-actions in front of audiences they frequent the most can provide significant … [Read more...] about Increase ROI By 4,300% With E-mail Marketing
Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% - 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers send all lead generation to sales, but only 27% of those leads will be qualified. So, how do you solve this problem? It is simple! Use Lead nurturing. Lead nurturing is the process of building relationships with your leads at each stage of the buyer's journey. It involves communicating with your leads and helping them with more information on what you offer. This way, you will allay all their fears and build their trust and interest to the point where they become paying customers. How do you achieve that? Below are 7 jaw-dropping tips to increase your sales with lead nurturing TODAY. 1. Provide Valuable And Targeted Content Effective lead nurturing requires distribution of valuable content to your leads. The truth … [Read more...] about 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing