Below is what happened in search today, as reported on Search Engine Land and from other places across the web. 3 AdWords extensions now eligible for call-only ads Sep 21, 2017 by Greg Finn Account-level extensions will be eligible to display automatically with the ad type. 3 behavioral stats for retailers to supercharge your holiday strategy Sep 21, 2017 by Andrew Waber Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. SEO 101: Which URL versions to add to Google Search Console Sep 21, 2017 by Fili Wiese Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. How long does it take to deindex low-quality or thin content published by accident? … [Read more...] about SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates
Seo 101 google
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content marketer, you may not have investigated this tool – and that could be a huge mistake. Although Google no longer reveals which keywords direct traffic to your site from a search query, the Keyword Planner tool offers powerful insight into which keywords are popular and pertinent to your brand. These keywords can become launching points for your content, providing value to your audience – and traffic to your site. Need help getting started? Here’s how to make the Google Keyword Planner your secret weapon: Step 1: Sign up for Google AdWords. You can only access the Keyword Planner through an AdWords account. Once you’ve created yours, you can find the Keyword Planner tool under the “Tools and Analysis” tab in the navigation bar. Step 2: Discover which keywords you should implement in your content. If … [Read more...] about SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Over the years, there has been much debate on how links, both inbound and outbound, can affect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time. Knowing the answers to these questions could determine the success or failure of your site. Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject: ‘Nofollow Links On Your Site Will Not Hurt Your Rankings (Typically)’ [Sept 2013] Cutts does explain if you’re spamming tons of sites with comments to your own site it CAN hurt you, if the webspam team decides to take a manual action against your site. Does this mean you should go through all the outbound links on your site and make them nofollow, just to be safe? … [Read more...] about SEO 101: Can Links on My Website Hurt My Rankings?
There are a lot of SEO guides and “How-to” blog posts available, but the truth is, many of these resources contain outdated or just incorrect (and outright bad) advice. Over the past few months I have been auditing a lot of websites for various law firms throughout the country. I decided to put together a list of 18 factors that many people simply ignore or forget to implement. It is amazing how many websites are still stuffing keywords in their title tag. For example, I was auditing a law firm’s website and their previous SEO company has the homepage title set as “Bankruptcy Lawyer (City) | Hire Bankruptcy Lawyer (City) | Best Bankruptcy Lawyer (City)” and it reeked of spam. We quickly changed it to something along the lines of “Law Offices of XYZ – Your Local (City) Bankruptcy Lawyer” and this resulted in a more natural title while still including the keyword “(City) Bankruptcy Lawyer” the firm was clearly targeting. Stick … [Read more...] about SEO 101: 18 Search Rankings Factors You Can’t Ignore
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs). SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking. 1. WordPress WordPress can be very helpful for easy SEO optimisation, as it allows everyone to perform a series of quick steps to help search engines find your content. There are many plugins that can guide you with the optimisation of your content, while they can also measure your post’s performance in terms of SEO success. How often do you use your focus keywords? Does your content pass the readability test? Should you use more headings? ‘All in One SEO pack’, ‘SEO by SQUIRRLY’, and ‘Yoast SEO’ are among the most popular SEO plugins, but you can find numerous others to suit your needs and simplify the process … [Read more...] about SEO 101: eight ways to optimise your blog posts