This time he said you should try to keep them up for a "few years" not after you first put them in place but after the old URLs are seen to no longer have been accessed. John Mueller then said a bit later on Twitter to keep them for "at least a year." … [Read more...] about Google: How Soon Can You Remove 301 Redirects?
Seo 301 redirect
I understand that it might be a tough pill to swallow, hearing from an SEO professional that there are times when losing “link juice” is perfectly acceptable. Some of my colleagues probably think I am nuts for making such a statement. I would not remove content that consistently delivered high quality search engine traffic and conversions. Nevertheless, web site owners add and remove content from their sites all of the time, and they forget about the user experience and qualified search engine traffic. SEO professionals often forget about the user experience as well. … [Read more...] about Don’t Abuse Users’ Search Experience With 301 Redirects
So you can use other types of redirects but the 301 redirect is really the one that we watch out for. And if we can recognize that it's really a clean migration from HTTP to HTTPS, that all of the old URLs have moved to the new one, that you're not removing things, that you're not noindexing or robots.txt disallowing pages differently on HTTPS. Then that makes a lot easier for us to trust that as a kind of this one big thing of a site move that is moving from HTTP to HTTPS. … [Read more...] about Google: We Strongly Recommend 301 Redirects For HTTPS Migrations
The premise of this SEO hack The premise of this hack is that 404 errors are counted by Google, and that through some magic the number of errors on your site affects your site’s overall ability to rank. The solution, that really isn’t a solution, that people come up with is then to start 301 redirecting all error pages to their homepage. Let me quote some of the reasons people give for doing this: … [Read more...] about SEO Anti-patterns: 301 redirect all your 404s to your homepage
Google's site command will show the URL you put into Google for the site command, even if the URL itself has been redirected using a 301 redirect. I believe it has worked like this for years and years. But Google's John Mueller and Danny Sullivan are now defending why Google does this. … [Read more...] about Google Site Command For 301 Redirect URL Shows The Origin URL