I have seen a lot of chatter online lately between SEOs about how the new U.S. tax laws will affect them. I have been having an ongoing conversation about this issue with our long-time accountant, Ed Borine, and I figured it might be of interest to share what he has been advising us. It’s all about optimization right? Warning, this post should not be construed as actual tax advice. This is purely clickbait entertainment. If you want actual tax advice, consult with a tax professional. TL;DR How To Maximize Your Pass Through Income Tax Deduction LLCs should consider shifting to a subchapter S corporation, sole proprietorship or partnership If you have employees, shift as much expenses to W2 wages as possible Reduce your salary to minimize salary income and maximize profits Sole proprietors should consider setting up a tax shelter vehicle Hire a good accountant The focus on my discussion with Ed has been how to take advantage of the tax credits for Qualified Business Income. I am … [Read more...] about 2018 Tax Planning for SEO Agencies & Consultants
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If you ever need a topic to discuss at a social gathering, just ask everyone, “What do you find the most frustrating about using websites?” There are so many common complaints and issues raised by everyday Internet users and yet so many websites are still driving us crazy. Websites contain oversights. It happens to even the most esteemed companies and organizations who have an online presence. It happens to small businesses with small staffs and brand new websites. It happens by professional web developers and those still learning. Typically, navigation is the area where most end users become confused and lost on a website. Knowing this, more designers are studying information architecture, taxonomies and how to better organize and structure a site so that the navigation scheme is strong and logical. What Are The Biggest Issues Causing User Frustration? Two recent trends for communicating site structure via navigation quickly are in the examples below. While fat footers … [Read more...] about 5 Website Tips To Decrease User Frustration
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers. It depends on several factors, but here’s what I recommend. Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages. Offer alternative items. If specific products are sold out, offer highly relevant alternatives through widgets on the site. Some … [Read more...] about 17 SEO Best Practices That Could Double Your E-Commerce Sales
Last week, BrightLocal published the Local SEO Industry Survey 2014, which is an annual exploration into the state of the industry for SEOs serving local businesses. This was also covered here on Search Engine Land. In this survey. We compiled data from over 1,700 SEOs answering 19 questions on areas such as company size, client acquisition, financial turnover and future outlook. The results make for interesting reading; but, as always with industry studies like this, they raise as many questions as answers. Questions which, given the large amount of data at our disposal, we felt we could address in further analysis. In the following analysis we’ve taken the step to look deeper at the data we collected and examine responses against other questions. For example, it’s useful to know that 10% of these SEO agencies have a turnover of more than $500,000, but which type of agencies make up this 10%? And how does that compare to the number of SEOs working on their accounts? 1. … [Read more...] about Understanding Sales, Conversion & Revenue For Local SEO Agencies
I ask this question this because I’ve recently had a number of conversations with SEOs — freelance and at agencies — and almost all complained about difficulties in pitching and converting SMBs. It’s well-documented that business owners get bombarded with calls and emails from SEOs trying to convince them that they need their services and that they can deliver the moon-on-a-stick. From our 2014 SMB internet marketing survey, we found that 35 percent of SMBs are contacted every day by an SEO selling their services, and another 22 percent are contacted every week. Now multiply that over four years (50 percent x 52 weeks x 4 years), and it’s reasonable to assume that every business owner has been pitched SEO services over 100 times! Given that figure, it’s not surprising that it’s hard for SEOs to get SMBs to listen to them, let alone sign up and pay for their services. SEOs need clients, however; so they need to pitch and sell their services. … [Read more...] about Is selling SEO services getting harder or are SEOs just not good at it?